"Peace Starts With Me"
LONDON, Sept. 21, 2011 /CNW/ - Today, PUMA.Peace announced a new annual film commission celebrating World Peace Day - an
international UN day of ceasefire, and a day for individuals,
organizations and countries to demonstrate acts of peace. PUMA.Peace,
for 2011, has commissioned seven international artists and filmmakers
to create original works focusing on the strength of personal acts of
peace and how each of us can contribute to a better world. The films
will be shown at peace events globally, as well as at peace games - a
PUMA/adidas tradition - in cities from as far afield as Dubai,
Herzogenaurach, Mexico City, San Diego, Subang, Tokyo and many more.
"The goal of our PUMA.Peace initiative is to create programs that foster
a more peaceful world than the one we live in today," said Jochen
Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group
and CSO of PPR. "Each of us can make a difference in this world as
individuals, as corporations and through strategic partnerships.
Moreover, at PUMA we feel that we are uniquely positioned to contribute
to making the world a better place for generations to come."
Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by
Shooting People, these films encompass a diverse range of styles;
including 35mm live action, experimental animation and fine art.
Conceived as 30- to 90-second films to facilitate online as well as
live screenings, the works are based on the idea that "peace starts
with me". The filmmakers range from world-renowned award-winning
artists, to recent graduates; all were selected for the quality and
scope of their work and their sensitivity in interpreting this year's
As a contribution to society and to foster dialogue, PUMA.Peace
commissioned these films under an agreement with the artists that they
can be openly downloaded and shown, thus acting as ongoing tools for
These films previewed at the World Peace Festival in Berlin, the One
Young World Summit in Zurich, and around the world at the PUMA/adidas 3rd Annual Peace Day Games. They are now gifted to the world, and can be
downloaded from http://peace.puma.com.
For further information:
Katrina Farminer, firstname.lastname@example.org, +44(0)203-0474069
Mary Mitchell, email@example.com, +44(0)203-0472108