In a strong show of support, members of the business community, as well as political leaders recognize the importance of prostate cancer awareness in their community

HALIFAX, April 28 /CNW/ - Today, Steve Jones, President and CEO, Prostate Cancer Canada, welcomed a sold out crowd of over 375 business professionals and political leaders to the Halifax Wake Up Call Breakfast.

In a major show of political solidarity for Prostate Cancer Canada, Premier Darrell Dexter, Liberal leader Stephen McNeil and Progressive Conservative leader Jamie Baillie joined prostate cancer survivors at the Wake Up Call Breakfast, hosted at the World Trade & Convention Centre.

Leaders of the parties sat with prostate cancer survivors and were joined at the Breakfast by more than 15 members of their caucuses, along with federal and municipal representatives, the biggest show of political support across the country.

"To have this level support from representatives of all three political parties speaks volumes to the leadership and dedication it takes to fight prostate cancer," said Steve Jones, President & CEO, Prostate Cancer Canada.

Keynote speaker Frank Sobey, Chairman of Crombie REIT and Dalhousie Medical Research Foundation., prostate cancer survivor and member of the Pictou County NS support group, gave a very personal account of his prostate cancer journey and illustrated his commitment to increasing awareness of the disease.

In addition, Jack Brill, prostate cancer survivor, well known local advocate and support group organizer, was recognized for the Local Hero Award.   "Prostate Cancer Canada is proud to celebrate Jack Brill for his courage, inspiration and dedication to winning the war against a disease that impacts one in six men in their lifetime," Mr. Jones said. "Through his personal commitment and dogged determination he has put prostate cancer on the agenda in Atlantic Canada."

Upon acceptance of his award, Mr. Brill emphasized the need for men to "get checked early" for the disease. "Being a survivor I have closely watched the various treatments for prostate cancer. The most important thing I would like men to know - especially men I their thirties and forties - is that the treatment of active surveillance is an option I recommend they look at with their doctor."

With over 375 people in attendance, Prostate Cancer Canada confirmed this morning that the Halifax breakfast was the largest of the entire Breakfast series hosted across Canada.  Similar breakfasts were held in April in Vancouver, Edmonton, Calgary and Vancouver.

This afternoon, all 52 Nova Scotia MLA's will be wearing Prostate Cancer Canada's signature tie and scarves in the legislative assembly.

"This is our time to take prostate cancer to the forefront of attention and bring together support groups with business leaders, government and Canada's great research community to make a significant impact," Mr. Jones added.

In March, PCC opened its first regional office in Halifax and announced a series of initiatives to strengthen the fight against prostate cancer throughout Atlantic Canada.

The Halifax office brings together 15 regional prostate cancer support groups under the Prostate Cancer Canada national network. In total, 58 groups across Canada have united under the PCC umbrella.

As well, the Halifax office will host Prostate Cancer Canada's National Leaders Conference from October 12 to 15.

About Prostate Cancer Canada
Prostate Cancer Canada is the only national foundation dedicated to the elimination of this disease through research, education and awareness. Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of the afflicted and research into the prevention, detection, treatment and cure of prostate cancer. For more information and to learn about testing and treatment, visit

SOURCE Prostate Cancer Canada

For further information:

Rebecca von Goetz
Executive Vice-President, Marketing & Communications
Prostate Cancer Canada
(416) 441 2131 X 258

Peter Mallette
Director Atlantic Region
Prostate Cancer Canada
(902) 420-1444

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Prostate Cancer Canada

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