President's Choice™ Recipe Box App Now Available for the BlackBerry PlayBook Tablet

-- New app brings recipes, photos, and more to PlayBook users

BRAMPTON, ON, April 21 /CNW/ - Loblaw Companies Limited (Loblaw) announced today its President's Choice Recipe Box app is now available for the BlackBerry® PlayBook™. This app brings hundreds of mouthwatering recipes, created by the President's Choice® brand chefs, to your fingertips - complete with photos, easy-to-follow instructions and more.

"The President's Choice Recipe Box app brings our extensive collection of recipes to an easy-to-use, highly interactive format specifically designed for the BlackBerry PlayBook," explains Allan Lindsay, vice-president marketing, Loblaw Companies Limited. "The app can help busy families create inspired and tasty meals with ingredients that can be found at local Loblaw banner¹ stores."

Whether it's for fun family fare, special occasions or holidays, the President's Choice Recipe Box app is a convenient tool to help you search for your favourite recipes and discover new ones. Each recipe has been created and tested by the President's Choice  brand chefs  to be easy, simple to prepare and delicious. Favourite President's Choice recipes can be saved and notes can be added, making the recipes more personal.

Built by Intelliware Development, the President's Choice Recipe Box app for the BlackBerry PlayBook tablet provides a great interactive mobile tool from the President's Choice brand that will inspire any cook.

Loblaw is a leader in bringing innovative products to their customers.  It has been exciting to work with them to become a first-to-market player in the BlackBerry® PlayBook™ space," says Dave Scapillati, VP Mobile Solutions, Intelliware. "We anticipate that the President's Choice Recipe Box app will be a huge success in the BlackBerry App World™ because it enables an extensive library of superb recipes to be available at your fingertips in an easy to use format, no matter where you are." 

"We're excited by the enthusiasm of companies like Loblaw who are recognizing the potential of the BlackBerry PlayBook tablet to better serve and engage with their own customers. The ultra portable BlackBerry PlayBook offers ample power to support a broad range of business and consumer needs and  the President's Choice Recipe Box app is a great example of how customers will use the tablet to enhance  day-to-day activities in their personal lives," said Tyler Lessard, VP Global Alliances & Developer Relations, Research In Motion.

The President's Choice Recipe Box app is available for free on BlackBerry App World™.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® point's loyalty program.

About Intelliware Development Inc.
Intelliware is a custom software, product development and mobile solutions company headquartered in Toronto, Canada. Intelliware is a leading practitioner of Agile software development practices which ensure the delivery of timely, high quality solutions for clients. Intelliware is engaged as a technical and business solutions partner by a wide range of national and global organizations in sectors that span Financial Services, e-Health, Retail, ICT, Manufacturing and Government. The Intelliware Mobile Solutions Practice specializes in delivering complex, end-to-end mobile solutions to enterprises.

Note to Editors:

¹President's Choice products  are available at Loblaws®, Loblaw Great Food™,  Zehrs®, Zehrs Great Food™, Fortinos®, Loblaw Superstore™, Real Canadian Superstore®, Atlantic Superstore®, SaveEasy®, Freshmart®, Maxi®, Maxi & Cie®, No Frills®, Provigo®, Extra Foods®, valumart®, Your Independent Grocer® and more. Product pricing and availability may vary by banner and region.  For more information, visit

Intelliware is a trademark of Intelliware Development Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

SOURCE Loblaw Companies Limited

For further information:

Media contacts:
Loblaw Companies Limited
Loblaw Public Relations
(905) 459-2500
Intelliware Development Inc. 
Glen Johnson, SVP, Business Development
416-762-0032 ext 268



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