President's Choice® products deliver big taste in small bites this summer

Unique tastes and treats for all your summer entertaining needs

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BRAMPTON, ON, May 19 /CNW/ - 'Tis the season for backyard barbeques, picnics in the park, ice cream on the patio and of course, the President's Choice® Summer Insider's Report®. Now in stores across Canada, the President's Choice® Summer Insider's Report® is packed with food, flavour and fun to help Canadians get the most out of summer!

"This year the President's Choice® Summer Insider's Report® features unique and exciting new products for entertaining, with the quality and flavour Canadians have come to depend on," says Tom Filippou, Executive Chef, PC® Cooking Schools.

From President's Choice® The Decadent® Ice Cream Sandwiches and finger-licking sauces to marinades and refreshing sparkling juices, look no further than your local Loblaw banner store for new twists on old favourites and our hottest food trends this season - like the mini revolution!

Slide into summer with a mini revolution and cool ice cream

After the successful launch of sliders last year, President's Choice® product developers went mad for mini!

"The biggest trend in barbeque for the President's Choice® brand is mini," says Maria Charvat, Vice President, Product Development at Loblaw Companies Limited. "New this summer is a variety of fresh and frozen beef, brisket and chicken sliders and mini sausages. And, we created four adorable and delicious buns to go with them that are truly the perfect finger foods for summer gatherings or through the year as the perfect size sandwich bread for kids."

  • Must Try! PC® Fully Cooked Fire Roasted Sweet Italian Mini Pork Sausages - We captured authentic flavour by seasoning our new mini sausages with fennel, coriander and paprika. They're fully cooked, so just heat and serve on our New! PC® Mini Top-sliced Hot Dog Buns, which stand upright so they're easy to load and the fillings stay inside. Don't forget to check out our entire range of mini Smokies™ and sausages.
  • Must Try! PC® Smokin' Stampede™ Brisket Sliders - Our Smokin' Stampede™ Sauce was smothered all over a beef brisket (an exceptionally flavourful cut) to create these new sliders. Serve them on our new PC® Mini Ciabatta Buns to absorb the tasty sauces and juices from your burgers.
  • Must Try! PC® Blue Menu™ Angus Slider - With 45 per cent less fat than our original Angus sliders, these weigh in at 1.5 ounces. Serve them as teasers or as part of the main course.
  • Also available in the fresh case are New! PC® Prime Rib Sliders Mini Beef Burgers, great served on our PC® Sesame Slider Mini Burger Buns and smothered in our Must Try! PC® Barbecue Sauce.

To cool down a hot grill this year's President's Choice® Summer Insider's Report® features new ice cream flavours, cones, syrup and toppings to tantilize any ice-cream lover's taste buds.

  • Must Try! PC® The Decadent® Ice Cream Sandwich -This year we got the cool idea to sandwich sumptuous chocolate or vanilla ice cream between two of our famous The Decadent® cookies. You'll love that our cookies soften just enough so you can bite through our sandwiches without the ice cream oozing out. They're individually wrapped so they're great for handing out at parties.
  • New! PC® Ice Cream Shop Flavours Ice Cream -With five new flavours bringing our total to a whopping 19, we've got classics that will take you back to the days of old-fashioned ice cream parlours with lots of fun new flavours, too. As always, these are real ice creams made with 100 per cent Canadian milk. New flavours include Peanut Butter and Chocolate, Strawberry Shortcake, Pralines and Cream, Pink Lemonade and Dark Chocolate.

Summer lovin' for foodies

With favorites from the grill and the freezer covered, the President's Choice® brand also has new products from morning 'til night and all the snack breaks in between! Old classics and new recipes are made easy by the President's Choice® brand this summer.

  • Must Try! PC® S'mores Kit - Get all your s'mores ingredients in one package! This fun, handy kit includes one bag of marshmallows, three bars of milk chocolate and two sleeves of graham crackers - enough for about 24 s'mores (with extra marshmallows for munching)! Throw these babies over the fire - or the barbecue - for lasting summer memories.
  • Must Try! PC® Coconut Cream Pie - We know the last thing you want to do is turn on the oven this summer, so stick to no-bake desserts. The recipe was inspired by one of the country's favourite local pastry chefs and is so over-the-top luscious the first ingredient is real whipped cream! Just thaw this beauty and it's ready to serve to guests whenever you are. Or, pack it frozen for a picnic and let it thaw on the way there.
  • New! PC® Spicy Tzatziki Yogurt Dip - For the adventurous snacker, the President's Choice® brand has turned up the heat. We added fiery jalapeño peppers, crushed chili pepper and a hint of smoked paprika to create some serious flavour explosions. Great with vegetables, sandwiches and pita bread, try it smothered over grilled meats for a new family favorite.
  • Must Try! PC® Peanut Butter Filled Pretzels - these crunchy bite-sized pretzel squares stuffed with a rich and creamy peanut butter filling practically melt in your mouth! Keep a bowl out for hungry snackers and watch them disappear.

You're invited!

Need to taste it to believe it? One and all are invited to sample our hottest food and beverage trends at the President's Choice® Summer Tour. Stopping in 170 stores across the country beginning May 19th, our PC® Summer Insider's Report® BBQ Trailer and PC® Ice Cream Shop Truck will bring the tastes of summer to your local Loblaw banner store. As our guest, you will get an exclusive tasting of our 100 per cent sparkling fruit juice, our delicious new sliders and our new mouth watering ice cream flavors. To see when the tour will be in your neighbourhood, please visit or check out the President's Choice® brand on Facebook at!/presidentschoice.

Give back by piling high

Looking for a fun way to give back? Help us build the World's Tallest Virtual Ice Cream on our Facebook page! We will donate $1.00 for every scoop we get to the President's Choice® Children's Charity up to our goal of $50,000, so help us reach that goal and start scooping!

President's Choice® products are available at Loblaws, Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Atlantic Superstore, SaveEasy, Freshmart, Provigo, Extra Foods and more. Product pricing and availability may vary by banner and region. For more information, visit

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.

Product samples, regional versions of the President's Choice® Summer Insider's Report® and high-resolution images are available.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:



SOURCE Loblaw Companies Limited

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or to arrange an interview please contact:
Loblaw Companies Limited

Kayla Rochkin

Hill & Knowlton Canada


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