President and CEO of ING DIRECT Canada, Peter Aceto, named Communicator of the Year

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TORONTO, Jan. 31 /CNW/ - ING DIRECT Canada is proud to announce that Peter Aceto, President and Chief Executive Officer, has been recognized as the 2010 Communicator of the Year (COTY) by the Toronto Chapter of the International Association of Business Communicators (IABC).

The COTY award is presented to a Toronto-area leader who demonstrates excellence in communications. Since becoming President and CEO in 2008, Aceto has established himself as one of Canada's most social CEO's, by embracing social media to engage with clients and employees.

"The foundation of our business and our corporate culture is based on trust and authenticity, so finding ways to build a meaningful connection with ING DIRECT's employees and clients is a priority for me," said Aceto. "I believe that I need to be where our stakeholders are - whether that's in the lunch room with employees casually talking about our business or directly responding to our clients' questions on Twitter. I'm passionate about communication because I see the impact of it in building relationships, which is what connects us to one another and helps us appreciate different points of view."

Aceto's communication efforts and desire to make connections with people has led ING DIRECT to set a higher standard for client service, and to get involved in the community in ways that allow employees to work side by side with those receiving the company's help. Most recently, ING DIRECT engaged in a community outreach they call "Orange in the Community", where more than 500 employees gathered to revitalize the outdoor spaces of an east end Toronto Community Housing high-rise.

Aceto's commitment to transparency and accessibility is evident to ING DIRECT's more than 1,000 employees. Once a week, Aceto invites employees from across the organization to a "brown bag lunch" where they discuss the business and get to know each other in an informal setting. These weekly lunches have successfully facilitated employee interaction with senior executives, breaking down the barriers that employees typically feel in corporate environments. 

"It is refreshing to have a CEO who spends so much time connecting with people," said Jonathan Meisenheimer, an employee at ING DIRECT. "After my first brown bag lunch with Peter, I had a better understanding of who he is, and why he is passionate about our business as well as the priorities and goals of our organization. This made me reflect on why I love working at ING DIRECT and made me feel empowered to work harder to help the company achieve its goals."

Aceto is the 14th recipient of the IABC COTY award. Past award winners include: Rob Devitt, President and CEO of Toronto East General Hospital; Philip Blake, President and CEO of Bayer Inc.; Annette Verschuren, President of Home Depot Canada; and Mayor Hazel McCallion, City of Mississauga.

The IABC/Toronto Communicator of the Year award will be formally presented to Peter Aceto at a special breakfast and networking event on March 30, 2011. For more information or to register for the event, visit

ING DIRECT is Canada's leading DIRECT bank with over 1.7 million Clients and more than $29 billion in total assets. ING DIRECT gives the power of saving to all Canadians by offering high-value, simple products such as high interest savings accounts with no fees or service charges, and low rates on mortgages. Low cost, index based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT has been operating in Canada since 1997 and has paid more than $4.5 billion in interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a week, at, on mobile devices at or by calling 1-800 ING DIRECT (1-800-464-3473)

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