Preparing for Tomorrow's Demographics Today: Canada's Top Employers for Young People are Announced for 2011

TORONTO, Sept. 19, 2011 /CNW/ - Even amid economic uncertainty, an increasing number of employers across Canada are changing their recruitment and retention policies to attract young people to their workplaces. As Canada's baby boomers move to the end of their careers, a much smaller demographic of young workers is emerging to take their place. Today's announcement of the 2011 winners of the Canada's Top Employers for Young People competition shows what the nation's leading employers are doing to prepare for this demographic crunch.

"Employers increasingly are investing in programs and policies to develop young talent, so they can keep their workforce numbers stable in future years," says Richard Yerema, Managing Editor of the Canada's Top 100 Employers project at Mediacorp Canada Inc., which manages the Canada's Top Employers for Young People competition.  "For many employers, this isn't about expanding their payrolls or boosting the size of their workforce - it's about making sure they have enough qualified people on staff in the years ahead when there won't be as many young people entering the workforce."

Now in its 10th year, the Canada's Top Employers for Young People competition is an editorial project organized by the Canada's Top 100 Employers project in partnership with KPMG LLP. This special designation recognizes employers that have exemplary programs to attract and retain younger workers. The editors review hundreds of leading employers across Canada to identify initiatives such as: co-op or work-study programs; tuition assistance to help students develop their skills; mentoring programs to help them adjust successfully to working life; career planning to help them move up in the organization; and other unique initiatives that help them develop rewarding and stimulating careers at each employer. Above all, the competition organizers look for employers that reach out to younger people and help them make a successful transition from school to a satisfying career.

This year, competition organizers have also planned two innovative events to help young people connect with the winning employers face-to-face.  The first is a contest that begins today, where young people can "Win an Interview" with many of the winners from this year's competition. "To enter, young people have to answer an employment-related question through the competition's Facebook page," says Editor Kristina Leung. "Working with KPMG, our editorial team will choose the best responses and announce the winners on the competition's Facebook page [October 31, 2011]."

The other event is a huge new recruitment fair called the "New Grads Career Expo" which competition organizers have booked at the Metro Toronto Convention Centre for January 25, 2012. This innovative event is entirely new to Canada and lets college and university students -- as well as recent graduates -- meet award-winning employers face-to-face. "We wanted to avoid the typical job fair experience," says Karen Le, Assistant Publisher at Mediacorp, "and instead organize an attractive high-end, fun event where young people can meet the best employers Canada has to offer."

For the full list of this year's winners and detailed reasons for selection explaining why each employer was chosen, visit the competition home page:

About Mediacorp

Founded in 1992, Mediacorp Canada Inc. is the nation's largest publisher of quality employment periodicals and guides. The Toronto-based publisher manages the annual Canada's Top 100 Employers project, which includes 18 widely followed regional and special-interest competitions. The company also manages the popular job search engine,, which lets job-seekers find new job postings directly from employer websites, as well as editorial information on what it's like to work at each employer. Last year, more than 5.3 million people used, making it one of the nation's most-visited career sites. Mediacorp also organizes the Top Employer Summit, which is Canada's largest senior-level HR event, and Diversity Canada, which is the nation's largest event focusing on workplace inclusiveness issues.

SOURCE Mediacorp Canada Inc.

For further information:

Kristina Leung, Editor 416-964-6069 x1464


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