PORSCHE ANNOUNCES REDUCED CANADIAN PRICES

Effective immediately, price drop includes vehicles and options, making Porsche vehicles more accessible than ever before

MISSISSAUGA, ON, Jan. 4 /CNW/ - In recognition of the continuing strength of the Canadian dollar, Porsche Canada today announced a major price reduction, dropping base prices on all car lines by an average of $5,200.

The move comes on the heels of measures already introduced over the last year, which offer Canadian Porsche customers better value than ever before. Last spring, the company added standard equipment across the lineup, while reducing the prices of its sports car models. Value option packages, combining the most popular options at reduced prices, were also introduced.

"Porsche Canada has historically been the first to act decisively and responsively to currency fluctuations in the North American market," said Joe Lawrence, Porsche Canada's CEO. "Our status as an independent subsidiary since 2008 has greatly strengthened our voice in Stuttgart, allowing us to deliver unprecedented levels of value to Canadian Porsche buyers."

Base prices lowered by as much as $17,500
Pricing at historically low levels puts Porsche ownership within reach of more Canadians than ever before. The 2011 Boxster, for example, now starts at only $54,900; a V6-powered Cayenne is $55,300; a Panamera is now $86,600, while the Panamera S drops $11,900 to $103,200. Porsche's iconic 911 sports car now starts at $90,100. The flagship 911 Turbo S is now $183,400, $16,600 less than before.

"The reduction in base prices results from the continued and consistent strength of the Canadian dollar," said Lawrence. "With this latest move, the relationship between Canadian and U.S. prices has improved by an average of 8% across the lineup. No competitive brand has Canadian prices so closely aligned, across the board, to U.S. prices."

Option prices reduced by 16%
In addition to reducing the price of vehicles, Porsche also moved to reduce the price of its factory-installed options. Indeed, the new prices contribute an additional $2,500 reduction to the price of a vehicle equipped with average options. For instance, the price of a 7-speed PDK double-clutch transmission on Boxster or Cayman drops from $4,660 to $3,910, while a power tilt/slide moonroof on Cayenne is reduced from $1,630 to $1,370.

"Porsche is renowned for its extensive customization options," said Lawrence. "By reducing the price of options, we give customers more opportunity to apply more customization features and build exactly the car they want."

He added: "Reduced option pricing, in combination with two price reductions in the last three years, enhanced levels of standard equipment and value option packages, means that Canadian buyers have benefitted greatly from the strong Canadian dollar and our responsiveness to its appreciation."

More standard equipment for Cayenne
In addition to prices reduced by up to $5,200, Cayenne SUVs sold in Canada will also come with additional equipment. Starting in January, a HomeLink universal garage door opener and rear side airbags will be fitted as standard. The combined effect of the extra equipment and the price adjustment results in an effective 6.6% decrease in the price of a base-model Cayenne.

Cayman R priced at $75,600
Porsche also announced today the price of the Cayman R, a hardcore, stripped-down version of the Cayman S featuring 10 more horsepower, 55 kg less weight, and several interior and exterior styling changes. At $75,600, its extra power and performance come at a small premium to the Cayman S. Standard features unique to the Cayman R include contrasting side stripes, mirrors and rear wing; colour-keyed interior trim, lightweight wheels, a special sport suspension system and a limited-slip rear differential. It goes on sale this Spring.

Base price comparison

Model
Old MSRP Reduction New MSRP Reduction
Boxster $ 58,000 $ 3,100 $ 54,900 -5.34%
Boxster S $ 70,600 $ 3,700 $ 66,900 -5.24%
Boxster Spyder $ 72,900 $ 2,400 $ 70,500 -3.29%
Cayman $ 62,800 $ 3,600 $ 59,200 -5.73%
Cayman S $ 75,000 $ 4,100 $ 70,900 -5.47%
Cayman R           $ 75,600  
911 Carrera $ 94,100 $ 4,000 $ 90,100 -4.25%
911 Carrera S $ 109,300 $ 4,400 $ 104,900 -4.03%
911 Carrera Cabriolet $ 107,300 $ 4,500 $ 102,800 -4.19%
911 Carrera S Cabriolet $ 122,300 $ 4,800 $ 117,500 -3.92%
911 Targa 4 $ 111,100 $ 4,400 $ 106,700 -3.96%
911 Targa 4S $ 126,400 $ 5,000 $ 121,400 -3.96%
911 Carrera 4 $ 101,400 $ 4,000 $ 97,400 -3.94%
911 Carrera 4S $ 116,800 $ 4,600 $ 112,200 -3.94%
911 Carrera 4 Cabriolet $ 114,700 $ 4,600 $ 110,100 -4.01%
911 Carrera 4S Cabriolet $ 129,900 $ 5,100 $ 124,800 -3.93%
911 Carrera GTS $ 126,400 $ 8,800 $ 117,600 -6.96%
911 Carrera GTS Cabriolet $ 136,100 $ 7,300 $ 128,800 -5.36%
911 Turbo $ 167,900 $ 8,500 $ 159,400 -5.06%
911 Turbo S $ 200,000 $ 16,600 $ 183,400 -8.30%
911 Turbo Cabriolet $ 181,500 $ 9,000 $ 172,500 -4.96%
911 Turbo S Cabriolet $ 213,200 $ 16,800 $ 196,400 -7.88%
911 Speedster $ 245,900 $ 13,100 $ 232,800 -5.33%
911 GT2 RS $ 297,000 $ 17,500 $ 279,500 -5.89%
911 GT3 $ 142,400 $ 10,400 $ 132,000 -7.30%
911 GT3 RS $ 166,300 $ 11,700 $ 154,600 -7.04%
Cayenne $ 58,200 $ 2,900 $ 55,300 -4.98%
Cayenne S $ 76,000 $ 3,300 $ 72,700 -4.34%
Cayenne S Hybrid $ 80,800 $ 3,300 $ 77,500 -4.08%
Cayenne Turbo $ 123,900 $ 5,200 $ 118,700 -4.20%
Panamera $ 88,000 $ 1,400 $ 86,600 -1.59%
Panamera 4 $ 92,800 $ 1,000 $ 91,800 -1.08%
Panamera S $ 115,100 $ 11,900 $ 103,200 -10.34%
Panamera 4S $ 120,300 $ 11,400 $ 108,900 -9.48%
Panamera Turbo $ 155,000 $ (1,300) $ 156,300 0.84%

SOURCE Porsche Canada

For further information:

Laurance Yap        
416-450-4399        
laurance.yap@porsche.ca   

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