TORONTO, April 4 /CNW/ - This April, members of the Toronto Police Service have the option to add something new to their uniform, a Canadian Cancer Society Daffodil Pin. The Society has introduced the pin in support of its annual Daffodil Month fundraising campaign.

Across Canada, the Daffodil Pins will be available for a donation to members of the public throughout April and for more information on local sales locations visit fightback.ca.

Money raised during Daffodil Month helps the Canadian Cancer Society fight back against cancer by funding research and improving the lives of Canadians living with cancer.

Deputy Chief Mike Federico has been a long-time supporter of the cancer cause. "Cancer touches far too many lives, including members of Toronto Police Service, our families and friends. It is for this reason that we continue to partner with the Canadian Cancer Society supporting fundraising events such as Cops For Cancer and now Daffodil Month!"

"Our Daffodil Pin is a new and highly visible way for people to show cancer patients and their families that they are not alone in their fight," says Guy Laporte, who leads the Society's Toronto fundraising team. "I wear my Daffodil Pin in support of my mother who is a colon cancer survivor. We are very grateful to the Toronto Police Service for their continued support in the fight against cancer. We hope that their decision to wear the Daffodil Pins will inspire other organizations, companies and individuals to make a donation and wear the pins."

On a related note, the Toronto Police Service will hold a launch event on April 5 at Yorkdale Mall to rally officers for the upcoming Cops For Cancer campaign. Entering its 15th year in Toronto, Cops For Cancer is a fun-filled community based fundraising event where members of the Toronto Police Service and community members have their heads shaved for donations from friends, family, and the general public to support the fight against cancer. Since it's inception in 1999, the Cops For Cancer program in Toronto has raised nearly $600,000, and more than $40 million across Canada!

Cops For Cancer/Daffodil Month Photo Opportunities

WHEN: Tuesday, April 5, 2011, 11:30 am to 12 noon 

WHERE: Yorkdale Shopping Centre, South entrance by Sears

Featured speakers:

  • Deputy Chief Mike Federico, Toronto Police Service
  • Sergeant Tricia Johnson, cancer survivor
  • Sean Shapiro, Cops for Cancer committee member and TPS Courts Officer
  • Guy Laporte, Director of Toronto Revenue Development, Canadian Cancer Society

Photo opportunity: cancer survivor Sergeant Tricia Johnson will pin Deputy Chief Mike Federico.

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

/NOTE TO PHOTO EDITORS: Photos accompanying this release are also available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Canadian Cancer Society (Ontario Division)

For further information:

or to book a photo or interview opportunity, please contact: 

PR Consultant
Daniel Paquette
Daniel Paquette Public Relations
416 413-7714
    Toronto Police Service
Chris Boddy
416 808-8079
Canadian Cancer Society, Ontario Division
Annette King
Senior Manager, Communications


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Canadian Cancer Society (Ontario Division)

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