Paying It Forward Pays Off

    Service Experts Creates Buzz with Free Coffee for Canada


OTTAWA, Nov. 9, 2011 /CNW/ -- Good things are brewing from November 14-18 when anyone lucky enough to be grabbing a cup of coffee at a popular drive-thru behind a Service Experts van could receive a free cup of Joe. Service Experts are paying it forward with their Coffee Days, giving-away up to 5,000 cups of coffee to warm the hearts (and homes) of people in the communities where they serve.

Service Experts ( offers heating and air conditioning services in Calgary and Edmonton (AB); Winnipeg (MB); and most of Southern and Eastern Ontario with locations from Windsor to Ottawa.

Service Experts Regional Manager, Darren Parsons, knows the benefits of paying it forward. "Cooperative behavior is contagious, and it spreads from person to person," said Parsons. "When people benefit from kindness, they pay it forward by helping others who were not originally involved, and this creates a cascade of cooperation. And people really appreciate the generosity."

One goal of the outreach is to get the word percolating about Service Experts brand-new graphics, which can be seen throughout the company on vans, uniforms, printed materials and more. "It's a new day for us, and every new day should start with a great cup of coffee," said Parsons. "Once you see the Service Experts van in your coffee line, you know that something nice is about to happen. Someone is going to receive free coffee."

Parsons believes the Service Experts Coffee Days "pay it forward" program also sends a positive message to the Service Experts employees. "We all work to a common goal, namely being able to say at the end of the day 'we helped someone.' We have customers who have used us for 10, 15, even 20 years. That speaks for itself," said Parsons.


    About Service Experts

Service Experts Heating & Air Conditioning, headquartered in Dallas, Texas, is North America's largest heating and air conditioning brand, with over 102 locations serving more than 2,100 homes and business per day. Service Experts branches provide heating repair, air conditioning repair, indoor air quality sales, HVAC system sales and installation, HVAC maintenance, and HVAC repair service for both the residential and commercial HVAC markets. Their products and services are all backed by their exclusive written 100% satisfaction guarantee. Service Experts HVAC technicians are highly qualified, NATE-certified experts, licensed to sell and repair all types of furnaces, air conditioners, boilers, heat pumps, air purification systems and many other types of home comfort equipment. Find Service Experts Heating & Air Conditioning at or at



Contact: Karla Neely / Susie Lomelino214-269-2196 /



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