Paul Coffey Breaks Away from Joint Pain

NHL Hall-of-Famer Keeps Pain in the Neutral Zone by taking an 'Assist' from ALEVE®

TORONTO, Nov. 24, 2011 /CNW/ - Today, National Hockey League (NHL) Hall-of-Famer and four-time Stanley Cup champion Paul Coffey teams up with ALEVE® to assist with joint pain relief.  Coffey, 50 years old, says training hard on and off the ice for years has contributed to his joint pain in his knees, hips and lower back.

For Coffey, and many other Canadians 50-plus, symptoms such as joint pain and stiffness may be a barrier that prevents them from enjoying the activities they love to do.  According to Coffey however, there are many effective ways to help manage pain, including a simple 12-tip game plan that can assist Canadian boomers in their break away from pain.

"When I retired from hockey, sometimes my pain prevented me from participating in the activities I really enjoyed such as golfing and coaching youth hockey," said Paul. "At times, the pain I was experiencing made me feel defeated. But I soon realized that I shouldn't let pain kick me out of the game and stop me from doing the things I love to do most."

Arthritis is one of Canada's most common chronic conditions, affecting nearly 4.5 million Canadians;1 three in five are younger than 65.2  As the boomer population ages, one million more Canadians per decade will be diagnosed with arthritis. 3

"Now more than ever, I try to follow a routine that includes exercise and a balanced diet to help me manage my pain, so I can have a good quality of life," said Paul.  "ALEVE relieves my pain and helps me get through the day. It works for me, especially after a long golf day on the course or shoveling the driveway; the up to 12-hour-relief with just one pill comes in handy! I use ALEVE to assist in joint pain relief, which helps me to live an active lifestyle."

ALEVE® and new ALEVE® Liquid Gels are conveniently available over-the-counter. With just one pill, ALEVE® has the strength to provide up to 12 hours of relief from joint and arthritis pain. Canadians should always read and follow the label to see if ALEVE® is right for them, and speak to their doctor or pharmacist if they have additional questions.

Time to Break Away from Joint and Arthritis Pain

Having a game plan and developing effective pain relief strategies can help Canadians manage their joint and arthritis pain and maximize their quality of life. Here are 12 tips designed to help Canadians get started:

12 Tips to Assist with Joint and Arthritis Pain Relief
1)      Stick with your exercise routine - As little as a few minutes of exercise in the morning and before bed can improve overall health and reduce the symptoms of arthritis.4,5
2)      Focus on your personal needs - Team-up with your doctor and develop a pain relief plan that's right for you in order to put mild-to-moderate joint and arthritis pain in the penalty box!
3)      Proper rest is important - Daytime naps and a good night's sleep can help to restore your energy and relieve pain.6
4)      Simplify your daily routine - Don't over-exert yourself - proactively reduce fatigue and stress on joints by simplifying your daily tasks, chores and schedule.7
5)     Protect against pain - Saving energy and avoiding painful activities can help to reduce stress and defend against pain.8
6)      Know when your joints need rest - Recognize the signs of stress on your body and know when your joints require a break.9
7)      Active pain relief - Speak to your doctor about an exercise plan that doesn't aggravate your arthritis symptoms.
8)     Seek support in your daily routine - Ask family and friends for help with difficult tasks.1
9)      Proactively prevent joint stiffness - Avoid staying in one position for a long time to help reduce stiffness and pain in joints.
10)      Maintain your overall health - A proper diet and healthy weight can help maintain your good health.
11)     Knowledge is key - Keep up-to-speed with pain relief strategies and effective treatment options that can allow you to play at full-strength.
12)      Take an assist from ALEVE® - To see if ALEVE® or new ALEVE® Liquid Gels are right for you always read and follow the product label.  For more information, be sure and visit Ask your doctor or pharmacist if you have further questions.

Arthritis is among the leading causes of disability in Canada, affecting nearly 4.5 million people; about 60 per cent of whom are under the age of 65.  With more than 100 different types of arthritis, the disease effects Canadians of every age, physical condition and ethnic background, and causes symptoms including inflammation, stiffness, redness and swelling.  As a result, people with arthritis are commonly unable to perform daily tasks due to the limiting effects of the disease. Arthritis is associated with over six per cent of total hospital admissions in Canada and costs the economy over $6.4 billion annually in healthcare expenses and lost work days.  Experts suggest that by 2030, more than seven million Canadians will be diagnosed with arthritis.11

Visit for more information.

ALEVE® and new ALEVE® Liquid Gels provide Canadians with convenient access to another effective analgesic without a prescription.  It is recommended at a twice-daily dose of 220 mg and works to treat pain quickly where it starts.12  With just one pill, ALEVE® offers up to 12 hours of relief from daily pain and stiffness of arthritis, including morning stiffness, and arthritis pain at rest, on passive motion, on weight bearing and pain experienced day or night.13

In self-medication, ALEVE® should only be used for a short-term treatment period of up to five days for pain and three days for fever.14  Otherwise a doctor should be consulted.  Proper use of ALEVE®: Adults (12-65 years) can take one caplet every 8-12 hours.  Adults more than 65 years of age can take one caplet every 12 hours.  Consumers should not take more than two caplets in a 24 hour period.15  ALEVE® is safe and effective when used as directed.

Bayer Inc. (Bayer) is a Canadian subsidiary of Bayer AG, an international research-based group with core businesses in health care, crop science and innovative materials.  Headquartered in Toronto, Ontario, Bayer Inc. operates the Bayer Group's HealthCare and MaterialScience businesses in Canada.  Bayer CropScience Inc., headquartered in Calgary, Alberta operates as a separate legal entity in Canada.

Together, the companies play a vital role in improving the quality of life for Canadians - producing products that fight diseases, protecting crops and animals, and developing high-performance materials for applications in numerous areas of daily life.  Canadian Bayer facilities include the Toronto headquarters and offices in Montréal and Calgary.

Bayer Inc. has approximately 800 employees across Canada and had sales of $827 million CDN in 2010.  Globally, the Bayer Group had sales of over 35 billion Euro in 2010.  Bayer Inc.  Invested approximately $36 million CDN in research and development in 2010.  Worldwide, the Bayer Group spent the equivalent of over 3.1 billion Euro in 2010 in R&D.  For more information, go to


1The Arthritis Society web site:

2 The Arthritis Society, ArthroScope, Introduction, by Elizabeth Bradley, page 4, 2004.

3The Arthritis Society web site:

4 Arthritis Foundation.  Exercise Regularly.

5 The Arthritis Society.  Basic Exercise Guidelines.

6 Arthritis Foundation.  Get Enough Sleep.

7 Arthritis Foundation.  Protect Your Joints.

8 Arthritis Foundation.  Preventing Pain.

9 Arthritis Foundation.  Protect Your Joints.

10 Arthritis Foundation.  Protect Your Joints.

11 2010 - 2011 Year in Review.  The Arthritis Society.  Accessed October 14, 2011.

12 ALEVE(R) (naproxen sodium tablets, 220 mg) Product Monograph, pg. 3, Bayer Inc., April 18, 2009.

13 ALEVE(R) (naproxen sodium tablets, 220 mg) Product Monograph, pg. 3, Bayer Inc., April 18, 2009.

14 ALEVE(R) (naproxen sodium tablets, 220 mg) Product Monograph, pg. 11, Bayer Inc., April 18, 2009.

15 ALEVE(R) (naproxen sodium tablets, 220 mg) Product Monograph, pg. 11, Bayer Inc., April 18, 2009.


SOURCE Bayer Inc.

For further information:

Lisa Cancian
GCI Group (Canada)

Jessica Hatheway
Bayer Inc.


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