Parta Dialogue Claims to Have "Cracked the Code" of Social Media ROI (hashtag #evalue)

MONTREAL & PARIS, Nov. 22, 2011 /CNW Telbec/ - PARTA Dialogue Inc. (TSXV: PAD), a company specialized in Social Media Campaign Optimization, is proud to announce the release of groundbreaking research it claims as the first step towards a universal method for calculating the return on investment of corporate social media campaigns.

In a just-released white paper entitled 'Engagement IS Efficiency,' Parta CEO Paul Allard and VP Tom Liacas explain the mechanical relationship between campaign engagement levels and the ultimate cost-efficiency of social media projects. With 'engagement' identified as the key variable for any future efficiency and ROI calculations, Allard and Liacas are proposing nothing less than a new industry standard for social media performance evaluation. "Having worked with large-scale corporate social media projects since 2007, we knew that engagement was the magic ingredient of a cost-effective campaign. Now, we have the math to prove it," states Allard.

Building on the research presented in this white paper, Parta Dialogue is rapidly moving to deploy a cloud computing application that will calculate the relative efficiency of corporate social media campaigns by processing client data directly from social media accounts via customized APIs and applying Parta's proprietary algorithms. BETA release for this application is slated for early 2012.

Download the 'Engagement IS Efficiency' white paper here:

Interested company representatives may apply for an early testing program here:


Parta Dialogue offers Social Campaign Optimization solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses are already on board with PARTA's technological and service offerings. Among these are Renault, Orange, Hydro-Québec, The Canadian Association of Petroleum Producers, Nestlé Waters, and Fondaction.

PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in Social E-Learning: Edu-Performance Canada Inc ( For more information, please visit

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."


For further information:

For more information, please contact:
Tom Liacas, VP Social Media, Parta Dialogue.
514 771 5120, 

For more information on Parta Dialogue, please contact:

Paul Allard,
President and CEO
Parta Dialogue
+1 (514) 831-4245

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