Parents and coaches support kids' goal to be Rising Prospects

CHL and Old Dutch Foods offer major prize for hockey youngsters

TORONTO, Sept. 13, 2011 /CNW/ - For the third year Old Dutch has partnered with the CHL to offer the 2011/12 Rising Prospects contest and the ultimate hockey prize  - a training day with a CHL team and VIP tickets to a CHL game.

By entering the UPC code from specially-marked packages of Old Dutch® Potato Chips at, players, coaches, parents and fans can submit their team (players ages 6 - 12) for a shot at the Old Dutch CHL Rising Prospects 2011/2012 grand prize. The winning team will receive a "skills and drills" instructional session with a CHL team as well as attend a game as VIP guests of that CHL team. Rogers Sportsnet will be on hand to film segments of the "skills and drills" and CHL game, and will be featured on,, and their league sites, the Old Dutch YouTube Channel and

"Parent coaches only have a few hours to lace up before they are back at their jobs as teachers, engineers, nurses and construction workers," says Kathy Kaufman, the parent who submitted last year's winning entry on behalf of the LaSalle Sabres 98s. "Every kid wants a chance to learn hockey from the people who play it. CHL teams are strong, disciplined and hardworking. They offer a lot to our young players, and we know that our kids listen to them."

"Rising Prospects continues to develop the connection between Old Dutch Foods and families all across Canada," says Scott Kelemen, National Director of Marketing for Old Dutch Foods. "You can see the joy and respect on these kids' faces as they work with the CHL players. We're pleased to be able to help them develop their passion for Canada's game."

The five million specially-marked Old Dutch® Potato Chips packages can be found at more than 10,000 grocery, convenience and gas bar retail locations across Canada. For more information and contest rules, visit or

"Rising Prospects provides an opportunity to thank families for their support of our products," says Keleman. "And it helps consumers understand the quality Old Dutch Foods offers in all that we do."

Old Dutch Foods
Old Dutch first started in Winnipeg, Manitoba in 1954 as a small potato chip company before achieving great success over the years with staple products such as the twin-pack box of potato chips, and its long list of flavours. Retailers and consumers have come to know Old Dutch for its variety of snack food products and identify the windmill logo as a seal of quality that they can trust. Old Dutch acquired Humpty Dumpty Snack Foods in 2006 and today has national distribution of the premium Old Dutch Potato, Dutch Crunch Kettle, Restaurante Tortilla, and Arriba Tortilla Chips, as well as Chip Dips, Salsas, and Meat Snacks.

The Canadian Hockey League (CHL)
The Canadian Hockey League (CHL) is the world's largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 527 graduates attended Canadian Universities on scholarships from CHL teams.


For further information:

Scott Kelemen
National Director of Marketing
Old Dutch Foods Ltd.
          Paul Krotz
Manager, Media and Information Services
Canadian Hockey League
416-332-9711 x 320


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