Kraft Dinner Smart Survey reveals picky eating makes mealtime stressful
- but families don't have to suffer for it
To tweet this release: http://www.kraftcanada.com/en/Products/J-L/Pages/KraftDinnerSmart_news.aspx
TORONTO, Nov. 14, 2011 /CNW/ - For many Canadian families, there's a
constant juggling act between work, school and extra-curricular
activities - and in the middle of the hockey games and the homework
help, families are also dealing with the battleground known as dinner.
Yes, between the cajoling and the crying, the testing and the tears,
many families are feeling stressed out when it comes to creating peace
with their picky eaters, but solving for it can be as easy as including
foods you know they'll eat into every meal.
According to a recent survey of parents commissioned by the Kraft Dinner Smart brand, more than half of Canadian parents (56 per cent) say they have at
least one child who is or who used to be a picky eater - and 85 per
cent say having that picky eater makes mealtime feel more stressful.
Parents also say that having a picky eater makes mealtime a longer,
more difficult process (84 per cent) and another 80 per cent say that
having one picky eater affects siblings or other family members at
"It's important for parents to remember that kids are naturally wary
when it comes to trying new foods and picky eating can be a normal part
of child development," says Gina Sunderland, Registered Dietitian. "But
when you're in that stressful moment of trying to put dinner on the
table, staying positive about what your child will or won't eat is
often easier said than done. Kids are creatures of habit and one
winning solution can be to combine familiar foods kids love with new
choices as part of a balanced meal."
Bring smiles - and sanity - back to family meals
It certainly doesn't help matters when parents and guardians don't agree
when it comes to mealtime rules. Clean the plate? No dessert until the
vegetables are gone? Just one bite? A quarter of survey respondents
(24 per cent) said they do not agree with their partners on supper
strategies. Gina Sunderland offers parents these top five tips to make
mealtime enjoyable for everyone:
Incorporate favourite foods with new ones - It's almost a guaranteed recipe for disaster if you present a kid
with a plate of foods he's never had. In fact, half of survey
respondents (50 per cent) say their picky eater refuses to try any new
foods or foods they dislike. Instead, always try to have at least one
food on the plate that's a guaranteed hit - like Kraft Dinner Smart High Fibre macaroni & cheese. It tastes just as good as original Kraft Dinner macaroni & cheese but has added ingredients like oats and inulin mixed
right in, plus there are no artificial flavours, colours or
preservatives. By pairing Kraft Dinner Smart with milk and a serving of vegetables or fruit, it's easy to create a
healthy and balanced meal for picky eaters.
Set regular meal times - and stick to them - Set a regular snack/meal schedule - and let your child know that if they
choose not to eat at the designated time, they won't eat again until
the next scheduled meal. If they don't eat, that's their choice - but
there will be no bribing, begging or demanding something else! The
survey found that 30 per cent of respondents cook separate meals to
appease kids while 18 per cent have persuaded their kids to finish
meals by offering rewards - both strategies that are destined to
perpetuate picky eating, according to Sunderland.
Presentation counts - Even more so for particularly picky eaters! To score a 10 from your
little judge, it's time to think outside the plate. Try hard-boiled
egg 'boats,' or string bean 'people' with noodles for hair. The
possibilities, and fun, are endless.
Tune in to peer pressure - Peer pressure can be a great motivator - or de-motivator - even at a
young age. Your child may be avoiding a particular food for a specific
reason: for example, he sees parents or siblings avoiding it. Address
his concerns - and be sure you're modelling positive eating habits
too. If you're always leaving your broccoli on your plate (or not
taking any at all!) it's hard to expect your child to gobble it up.
Keep expectations in check - It's important to remember that kids' stomachs are only about the size
of their fist. So what may seem like a few measly bites to you may
actually be all your child needs to eat to feel full. Plus, keep in
mind that we all have our "off" days. Most survey respondents (77 per
cent) acknowledged that their child's mood impacts how they eat.
"The bottom line is it can take several tries before a young child
accepts a new food - in fact, research shows that it can take up to 15
tries for some foods to be accepted," says Sunderland. "It's also
important to take a look at what a child is eating over an entire
week. It can be easy to fixate on what they're not eating at a
particular meal, rather than acknowledging what they actually have eaten over the course of a few days."
Kids Love Kraft Dinner Smart!
Without sacrificing taste, Kraft Dinner Smart macaroni & cheese contains no artificial flavours, colours or
preservatives and each 50 g helping (¾ cup prepared) contains either a
high source of fibre, a source of Omega-3 polyunsaturates, or a half
serving of vegetables. Look for Kraft Dinner Smart in the following varieties:
High Fibre (Oats and Inulin have been blended into the noodles providing a high
source of fibre)
Flax Omega-3 (Flax seed has been blended into the noodles, providing a source of
Vegetables Original and Three Cheese Varieties (Cauliflower has been blended into the noodles)
Kraft Dinner Smart remains just as simple to prepare and serve as original Kraft Dinner and tastes just as great too. Available at major grocery retailers
across Canada. For more information, visit www.kdsmart.ca.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2010
revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business and a high-margin
North American grocery business. The transaction will take at least 12
months to complete, during which time plans regarding the structure,
management, governance and other matters will be announced. A leader
in innovation, marketing, health & wellness and sustainability, Kraft
Foods is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability
Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
About the Survey
From August 23 to August 26, an online survey was conducted among a
sample of 1,008 Canadian parents of children aged 12 and under who have
at least one "picky eater" kid at home, and who are Angus Reid Forum
panel members. The Angus Reid Forum is owned and operated by Vision
Critical. The margin of error on the full base - which measures
sampling variability - is +/-3.01 per cent. Discrepancies in or
between totals are due to rounding.
SOURCE Kraft Foods
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