Canadian innovation brings newfound efficacy to topical pain creams, deemed
"game-changer" by legendary Bobby Orr
CHARLOTTETOWN and BURLINGTON, ON, Sept. 10, 2012 /CNW/ - A new study has
discovered a staggering 90 per cent of Canadians have purchased pain
medication or treatments in the last year alone, while one third of
Canadians (32 per cent) reported missing work due to their pain. These
are some of the newly released findings from a study entitled The
Canadian Pain Management Report, commissioned by Delivra Inc., an
innovative bio-medical research company. The survey was conducted on
the Angus Reid Forum in August 2012.
"Though we may be a pain-ridden country, as a nation, we seem conflicted
about pain pills," explained Dr. Joseph Gabriele, molecular
pharmacologist, university professor and chief scientific officer at
Delivra Inc. "Our survey found 74 per cent of respondents avoid taking
pain pills whenever they can, due to concerns such as adverse side
effects and the potential habit forming nature of the pills."
Moreover, 30 per cent of respondents indicated they would do away with
pills and prefer topical creams for their ailments if given a choice.
But when it comes to topical pain creams, the problem to date has been
efficacy. Only 17 per cent of respondents would give topical pain
creams a rating of 8 out of 10 or higher for efficacy, compared to 57
per cent who would give oral pain medications the same top grades.
Delivra™ the ground-breaking technology, discovered by Dr. Gabriele,
brings a newfound efficacy to topical pain creams. This proprietary
"transport system" actually mimics skin's natural structure allowing
medicinal ingredients to safely and effectively penetrate deep into the
skin - to directly reach the actual source of pain within the body.
As a result, Delivra Inc.'s new line of topical pain relief creams,
LivRelief™ and LivSport™ stand miles apart from the efficacy of other
over-the-counter creams. This is because of a combination of the
Delivra technology with several natural active ingredients including
Rutin (in the LivRelief Pain Relief Cream), an all-natural plant extract with
antioxidant properties, known for its powerful anti-inflammatory and
pain relieving capabilities.
"I tried so many different pain relief products to better manage the
pain and discomfort and ultimately, I just learned to live with it for
years," said Bobby Orr, former NHL player and Hockey Hall of Famer.
"But I can honestly say that LivRelief has greatly improved my quality
of life - it can't be overstated - this is a game-changer because it
In clinical testing, the LivRelief line of creams boast unprecedented
Almost 700 per cent more effective in penetrating deep through the skin1 - no other topical pain cream in the world can provide such relief deep
within the body
An absorption rate that is six times stronger than its competitors2
Address five of the 11 pain pathways in the body, compared to other
current topical pain relief creams which only target one pain pathway3
Safe for use on children
The Canadian Pain Management Report and the official launch of LivRelief
products across Canada come on the heels of a new government
announcement, investing funds into the further development of Delivra,
Canada's promising new homegrown technological innovation. Thanks to
the investment, Delivra Inc. will conduct new research in its
laboratory at the National Research Council of Canada Industrial
Partnership Facility in Charlottetown, P.E.I.
Other applications for Delivra™ in the health and wellness sectors show
great potential for health and beauty products, supplements, and
"One day, Delivra may be able to provide the same anti-aging benefits in
a topical cream that people can only get from cosmetic injectables
today," explained Dr. Gabriele. "There are a multitude of potential
applications for this technology, with global implications."
This kind of potential may be exciting news for Canadians in search of
great anti-aging solutions. According to the survey findings, 41 per
cent of respondents said if they were given the choice, they would
chose topical creams over cosmetic injectables as their preferred
advanced anti-aging treatment.
From August 30 to August 31, 2012 an online survey was conducted among
1,510 randomly selected Canadian adults who are on the Angus Reid
Forum. The margin of error is +/- 2.52%, 19 times out of 20. The
results have been statistically weighted according to age, gender,
region and education (and language in Quebec) to ensure a
LivRelief and LivSport products are now available in select drugstores, health food stores and
grocery stores across Canada, and in GNC stores across North America,
with suggested retail prices ranging from $24.99 to $29.99.
About Delivra Inc.
Headquartered in Burlington, Ontario, Canada, Delivra Inc. is comprised
of a team of innovators who bring together a collective 125 years of
medical and corporate experience. The goal of the company is to develop
natural, safe and effective medications, using the revolutionary new
delivery system, Delivra™. Consumers requiring further information on
the various LivRelief™ products or the results of clinical trials can
visit www.livrelief.com. Consumers requiring further information on the LivSport™ product
offerings can visit www.livsport.com.
The following B-roll is available at the listed times and coordinates:
DATE OF FEED:
Monday September 10, 2012
TIME OF FEED:
1:30 PM EST
GALAXY 3C K06 Slot A (18MHz)
Downlink: 11805.5000 H
WEB Video Preview and Download link:
TIME OF POSTING: Approximately 3:00 PM EST
DATE OF POSTING: Monday September 10, 2012
1 Based on results of a clinical trial of Delivra™ conducted by Delivra
2 Based on results of a clinical trial of Delivra™ conducted by Delivra
3 Based on results of clinical trials of LivRelief™ Pain Relief Cream
conducted by Delivra Inc.
SOURCE: Delivra Inc.
For further information:
Media requiring further information, product samples or photography please call:
Gabrielle Totesau / James Loftus
DDB Public Relations
416-963-4539 / 416-963-4538
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