Unique marketing initiative for dairy farmers' co-op "captures the company culture"
GUELPH, ON, Sept. 21, 2011 /CNW/ - Organic Meadow Inc., Canada's first
organic dairy company and one of Canada's leading organic brands, today
launched a new marketing effort that's both novel for the company and
distinctive within the dairy industry.
A 2.5 minute music video has been posted on YouTube as well as on the Organic Meadow
website. Produced by Imported Artists, the video is a definite departure for Organic Meadow in terms of its
overall national marketing program and, generally speaking, for the
dairy category. To-date, Organic Meadow marketing efforts have
traditionally revolved around print advertising, in-store sampling,
sponsorships and public relations.
"We wanted to do something different that would allow us to demonstrate
the true nature of who we are and what we do. It made sense to try a
new medium to reach new audiences with our story," said Ted Zettel,
General Manager, co-founder of Organic Meadow and a lead performer in
the video. "The video reflects the integrity of our brand, our people
and our way of life. It really is all about 'clean living' and working
for tomorrow in everything we do today."
In addition to launching a new interactive website, the last year has
seen Organic Meadow expand its capacity, operations and distribution
capabilities by opening a new dairy in Guelph - a 20,000 sq. ft.
state-of-the-art processing facility and the first new Ontario
independent dairy constructed in more than 20 years - plus a new 22,000
sq. ft. warehouse complete with bulk and rack storage, a cooler section
plus a freezer section.
To increase viewership of the new video in coming months, the company
will mobilize an on-line advertising campaign across various
high-profile, targeted media outlets.
Visit the Organic Meadow website at www.organicmeadow.com
NOTE: EMBEDDED WITH THIS RELEASE IS THE ORGANIC MEADOW VIDEO. CLICK TO
Video with caption: "Video: Organic Meadow". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20110921_C5216_VIDEO_EN_3596.mp4&posterurl=http://photos.newswire.ca/images/20110921_C5216_PHOTO_EN_3596.jpg&clientName=Organic%20Meadow&caption=Video%3A%20Organic%20Meadow&title=Organic%20Meadow
SOURCE Organic Meadow
For further information:
David Holmes - 416-628-5605