Industry contributed $964.3 million to Ontario's economy in 2010

TORONTO, Feb. 16 /CNW/ -


Ontario's film and television industry contributed $964.3 million to the provincial economy in 2010- an increase of almost $18 million over 2009 -- despite fierce competition from other jurisdictions, a sluggish U.S. economy and a high Canadian dollar. The $964 million in production activity accounted for more than 23,000 full-time direct and spin-off jobs.

The film and television industry held and gained ground over 2009, a year which experienced dramatic growth over 2008 and marked a return to production levels not seen in Ontario since 2002.

Increased spending was seen in foreign television series, reflecting the continuing influence of the Ontario Government's 2009 enhancements to the Ontario Production Services Tax Credit (OPSTC), which was expanded from 25% of eligible labour to include all eligible Ontario production costs.

Ontario Media Development Corporation (OMDC) programs also support the book and magazine publishing, music and interactive digital media industries. The entire entertainment and creative cluster supports almost 300,000 jobs and contributes $12.2 billion annually to the province's GDP.


"By supporting our cultural industries, we are helping drive innovation in Ontario's knowledge-based economy and increasing our competitive advantage in the global marketplace. Ontario's film and television industry not only contributes to the province's economy today, it is helping to ensure the jobs of the future.

— The Hon. Michael S. Chan, Minister of Tourism and Culture

"Given the economic and industry challenges in 2010, as well as the rising Canadian dollar, holding our own in production activities is a significant accomplishment. Ontario has consistently demonstrated that it has the right mix of government support, financial incentives, world-class infrastructure, superb talent and skills and diverse locations to attract outstanding foreign and domestic productions."

— Karen Thorne-Stone, President & CEO, Ontario Media Development Corporation


  • Ontario's 2010 film & TV production activity contributed  $964.3 million to the economy - an increase of almost $18 million over 2009
  • Foreign television series spending spiked in 2010 contributing $118.9 million in 2010 compared to $58 million in 2009 -- a 105.1% increase
  • Foreign feature film productions jumped to 20 from 9 in 2009
  • Domestic television movies of the week grew 33.2% to $115.6 million from $86.8 million in 2009
  • Total foreign production spending increased by $46 million or 16.9%.
  • Total domestic production spending contributed $646 million.
  • The $964 million in production activity accounted for more than 23,000 full-time direct and spin-off jobs.
  • Every million dollars of film and TV production in Ontario generates 24 full-time direct and spin-off jobs.
  • Ontario's entire creative cluster includes: book and magazine publishing; sound recording; film and television;  interactive digital media; performing arts; radio; advertising; architecture and design


2008-10 Ontario Film and Television Production activity chart broken down by format with foreign and domestic levels.

1990-2010 20-year graph showing Ontario production levels comparing foreign and domestic activity.

Ontario Media Development Corporation  (OMDC) is an agency of the Ontario Ministry of Tourism and Culture that facilitates economic development opportunities for Ontario's cultural media industries including: book and magazine publishing, film and television, interactive digital media, and sound recording industries.


Ontario is a global hub for content creation and distribution. From digital innovation to literature, Ontario's cultural sectors contribute billions of dollars to the economy, employ hundreds of thousands of people and power some of the world's most innovative content.

For investors and creators, businesses and consumers, OMDC's investment funds and programs help bring a wealth of opportunity to Ontario. Be part of it and visit OMDC.on.ca to learn more.

Disponible en français

Ontario Media Development Corporation

Ontario Film and Television Production 2008 - 2010

By Format

as of Dec 31, 2010
as at Dec. 31, 2009
as at Dec. 31, 2008
  Number of Projects Production $ left in Ontario Number of Projects Production $ left in Ontario Number of Projects Production $ left in Ontario
  Production $ = millions of dollars
Feature Film 20 62.6 28 99.2 15 26.6
Television Series1 104 467.9 106 488.3 127 453.5
Television Movies, Mini-series, Specials, Pilots2 58 115.6 63 86.8 58 64.5
Total Domestic 182 646.1 197 674.4 200 544.6
Feature Film 20 159.3 9 161.8 9 79.0
Television Series1 16 119.0 6 58.0 5 16.0
Television Movies, Mini-series, Specials, Pilots2 12 39.9 13 52.3 9 31.6
Total Foreign 48 318.2 28 272.1 23 126.6
TOTAL 230 964.3 225 946.4 223 671.2

Animation vs. Live Action 

Animation 14 77.7 16 49.5 23 86.4
Live Action 168 568.5 181 624.9 177 458.3
Total Domestic 182 646.2 197.0 674.4 200 544.6
Animation 7 36.0 4 63.1 4 15.8
Live Action 41 282.1 24 208.9 19 110.8
Total Foreign 48 318.1 28.0 272.0 23 126.6
TOTAL 230 964.3 225.0 946.4 223.0 671.2

Data represent expenditures of all productions using OMDC-administered incentives and services. Data do not include television commercial, corporate video, music video, or broadcaster in-house production. Figures include live action and animated production. Data reflect the production expenditures in Ontario during the year and do not always reflect the total budgets of the projects. There may be productions that shot in Ontario that are not included in these totals due to the timing of project applications.

All dollar figures are in millions of Canadian dollars.  Dollar figures have not been adjusted for inflation.

Totals may not add due to rounding.

1 The number of television series does not include cycles which began production in the previous year.
2 Productions with fewer than six episodes.


  • Ontario's domestic production remained stable overall contributing $646 million. Television movies of the week grew 33.2% to $115.6 million from $86.8 million in 2009, with the number of productions down slightly at 58 versus 63 in 2009, but with an increase in budgets. Domestic animation spending increased to $77.7 million in 2010 versus $49.5 million in 2009 - a 57 per cent increase.
  • In 2010 overall foreign production spending increased by $46 million to $318 million up 16.9 per cent. The total number of foreign productions increased from 28 to 48, a 21 per cent increase over the previous year.  Foreign television series spending spiked in 2010 contributing $118.9 million compared to $58 million in 2009 -- a 105.1% increase - reflecting the quality productions that U.S. networks are sending to Ontario, including: DreamWorks'/Turner Network Television's Falling Skies; NBC/Universal Television's Warehouse 13 (entering its third season); and 20th Century Fox/A & E Network's Breakout Kings.
  • Foreign feature film productions jumped to 20 from 9 in 2009, but budgets dropped slightly reflecting a trend towards lower budgets for indie productions due to the ongoing financial crisis in the U.S.  Top productions in 2010 included Summit Entertainment's RED (nominated for a Golden Globe Award); Universal's re-make of The Thing and Morgan Creek Productions' Dream House.
  • On the domestic side, 14 OMDC Film Fund-supported features  shot in 2010, including: Score: A Hockey Musical; Sophie; Take This Waltz; Sacrifice; Down the Road Again; La Sacrée; The Guantanamo Trap (documentary); The Maiden Danced; Entitled; Longfellow; If I Were You; I'm Yours; The Talking Cure and November Gale
  • On the television front a number of series, both domestic and foreign, are returning for 2011, including:  CTV's Flashpoint; NBC/Universal TV's Warehouse 13; Shaftesbury Films'/CTV's The Listener; a re-make of Nikita from Warner Bros Television; E1 Entertainment's Rookie Blue.
  • Ontario's world-class facilities and competitive tax credits also attracted a number of productions shot outside the Province to do their post-production and visual effects here. The Ontario Computer Animation and Special Effects Tax Credit (OCASE) helped Ontario's computer animation and visual effects companies show a strong performance during the year.
  • The outlook for 2011 is already promising: OMDC's Film Commission division is busy scouting for 2011, and a number of high-profile productions are in prep for winter shoots. These include the feature films Total Recall and Silent Hill 2, a number of TV movies and pilots including 12 Dates of Christmas, and various new and returning episodic series including Combat Hospital, Nikita, King and Rookie Blue.

Disponible en français

SOURCE Ontario Media Development Corporation

For further information:

George McNeillie, OMDC, (416) 642-6619
Cellular: 647-286-3979
Email : gmcneillie@omdc.on.ca

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