On the heels of "Cardio Fan" for the playoffs produced for RDS: Pheromone launches a mobile application for cultural industries and their sponsors!

MONTREAL, April 14 /CNW Telbec/ - With the support of the Canada Media Fund, Pheromone has developed a mobile application generator that allows users to socialize with friends around cultural events. This innovative product offers producers of festivals, cultural events and TV shows a mobile application that increases their engagement with their audience, offers them a great deal of visibility on social networks and is an additional source of revenue.

Sports channel RDS has premiered this technology with today's launch of Cardio Fan, the first application created with the Pheromone generator. Cardio Fan allows Montreal Canadiens fans to share playoff game fever with Facebook friends and benefit from GM's sponsorship as it promotes the latest edition of the Cruze via this innovative medium.

Producers can licence similar applications from Pheromone customized for their context and their needs. "These applications allow them to inexpensively generate buzz around a one-time event or series, delivering viral promotion on social networks and offering sponsors a showcase that is second to none," Philippe Le Roux, president of Pheromone, said.

Pheromone developed the mobile application generator from its innovative multiplatform development technology that resulted from three years of R&D related to the smartphone and tablet market. Each of its applications is available in versions optimized for iPhones, BlackBerrys, Android phones, iPads 1 and 2 as well as Android tablets.

Founded 16 years ago, the agency has broadened its recognized expertise in interactivity to include brand strategy and creation. Using a marketing model based on consumer interactions rather than traditional modes of communication, Pheromone (www.pheromone.ca) has become one of the ten leading advertising agencies in Quebec. Its many clients include: Via Rail Canada, Sympatico, RDS, Club Med, Tourisme Québec, ARTV, UQAM and Loto-Québec.


For further information:

Source: Pheromone, interactive agency

For information: Linda Lévesque, 514 242-8909; 1 877 393-3178 ext. 200; llevesque@lcom.qc.ca

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