On land, at sea and in the air: Transat adopts new colours

In less than 25 years, the tour operator has developed an exceptionally rich international
product offering, extending its reach all across the world

Link to new logos and aircraft with Transat new colors >

MONTREAL, May 17 /CNW Telbec/ - Transat, one of the world's leading international tour operators, a major tourism player in Canada and a company with a firm footing in France, is flying new colours. The organization's new visual identity, which will be gradually introduced in the months to come, with a significant roll-out next winter, is based on the concept of welcome and hospitality: the very essence of the business of integrated tour operator.

"Each year, more than three million tourists place their trust in us," said Jean-Marc Eustache, President and CEO of Transat and the organization's principal founder. "We welcome them at destination, we welcome them on board our aircraft, and we welcome them on cruises. We make available to them an outstanding wealth of experience, a network of first-rate partners on every continent, and all the resources they need to ensure they experience their dream vacation. And we are going to work hard to continue earning the trust of travellers."

The new identity platform brings modifications to the logos of Transat Holidays and Nolitours, two key brands in Canada under which Transat markets a wealth of products to all of its sun destinations, to some 30 European destinations, and on cruise ships sailing almost every ocean in the world.

Air Transat, Canada's leading holiday airline, recognized the world over for taking the lead on environmental issues, is also getting a rejuvenated logo, and its fleet of Airbus aircraft will soon be emblazoned with new livery reflecting one of its greatest qualities: the warmth of its onboard welcome, which stems from the professionalism and passion of its approximately 2,000 flight crew.

"Our ambition, now more topical than ever, is to offer an array of products that has something for everyone, at the right price, and ensures that travellers can embark on their journey with peace of mind, knowing that they have done business with a competent organization - a tour operator with expert teams that have been out in the field, that puts forward resources in destination countries, and that has meticulously selected its partners, all over the world," Mr. Eustache added.

Transat today is in a select club, that of the world's biggest tour operators. Its customers come mainly from Canada, France and the United Kingdom, but also from the majority of European countries as well as Mexico—and indeed from the entire world, given its incoming tour operator activities in Canada and Greece. As a tour operator the organization has a more specific focus on some 60 destination countries in the Americas, Europe, Asia and Africa. To that end, it relies on an impressive number of carefully selected partners (hotel and restaurant managers, incoming tour operators, coach operators, cruise lines, vehicle rental agencies, etc.), with which it has built relationships of trust, often over many years.

About Transat

Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, accommodation, destination services and distribution. (TSX: TRZ.B, TRZ.A)

Link to new logos and aircraft with Transat new colors >


Transat: Team

  • 18 business units, 6,500 employees in 8 countries, 7 working languages
  • Nearly 60 buyers, product specialists and inspectors in the field
  • Some 1,000 destination representatives, guides and activity leaders
  • 2,500 travel consultants

Transat: Network

  • Destination services provided in Canada, Greece, Mexico and the Dominican Republic
  • Close to 475 travel agencies in Canada (including 374 franchises) and 53 in France
  • More than 1,300 partner hotels, including 212 in Mexico and the Caribbean
  • Partnerships with 10 cruise companies and over 130 incoming tour operators

Transat: Product

  • Products offered in more than 60 destination countries
  • The leading Canadian tour operator to Mexico, the Caribbean and Europe
  • The leading European tour operator to Canada

Transat: By the numbers

  • Revenues of $3.5 billion in 2010
  • Three million customers: nearly 2 million in Canada, over 600,000 in France and 300,000 in the United Kingdom
  • 70 000 cruise customers in 2010

Air Transat

  • Canada's leading holiday travel airline
  • 2,000 crew members and 300 technicians
  • Some 3 million passengers annually to nearly 60 destinations in 25 countries
  • A fleet of 21 Airbus A330s and A310s
  • A head office which is the first building in Canada to receive the LEED-EB®  (Leadership in Energy and Environmental Design for existing buildings) Platinum certification

Transat: A responsible company close to the communities

  • A financial assistance program that has so far provided support for 14 projects in 9 countries, representing commitments of nearly $500,000
  • A partnership with SOS Children's Villages, an organization that cares for orphaned and abandoned children in 132 countries
  • A partnership with Beyond Borders to combat the sexual exploitation of children in tourism
  • A program for hotel operators that encourages adoption of responsible management best practices


For further information:

Source:  Transat A.T. Inc. / www.transat.com

Pierre Tessier
(514) 987-1660 ext. 4662

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