Olympians Speak to Youth on Air Quality, Asthma and Allergies


Social Media Synopsis

In celebration of National Clean Air Day Clean Air Champions is announcing its Air Aware program (airaware.net). This innovative new program is informing Canadians about connections between asthma, allergies and air quality for active youth. Watch this video to learn more about how they're doing this: http://youtu.be/wknXD-TM_Hc

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Olympians speak to youth about #airquality & #asthma. Check out this @Cleanairchamps video to learn more: http://youtu.be/wknXD-TM_Hc

OTTAWA, June 6, 2011 /CNW/ - Air quality affects health, athletic performance and, for 3 million Canadians who suffer from asthma, the effects can be severe, especially during smog, allergy and asthma season. The good news - Clean Air Champions, a national charity, is actively educating and inspiring Canadians, particularly youth, to make lifestyle changes and take actions that could improve air quality and reduce its impact on their health.

In celebration of National Clean Air Day, Clean Air Champions (CAC) is announcing its Air Aware Program (airaware.net), a national program that addresses issues of air quality, asthma and allergies and inspires Canadians to adopt more active, sustainable lifestyles. Aimed at youth through school and sport/recreation communities across Canada, Air Aware will provide information to dispel asthma myths, tools and resources related to air quality and lung health, and encourage physically active lifestyles.

"Air Aware complements our other programs; High School Climate Challenge and HSBC Clean Air Achievers. It focuses on air quality and health issues and provides resources and tools for youth and coaches to make healthy, more sustainable choices," explains Deirdre Laframboise, Executive Director, Clean Air Champions. "Air Aware will teach people how all these issues are inter-connected and how their choices impact their quality of life."

Clean Air Champions, National Team, Olympic and Paralympic athletes will deliver over 120 Air Aware presentations between now and March 31st, 2012, reaching active youth and coaches involved in sport and recreation and youth in schools (grades 6-12). The first events in the sporting world include:

  • Robbie International Youth Soccer Tournament, July 1-3, 2011, Scarborough, Ontario
  • Southern Alberta Summer Games, July 6-9, 2011, Medicine Hat, Alberta
  • Western Canada Summer Games, August 5-14, 2011, Kamloops, BC

Clean Air Champion Lisa Bentley, 11-time Ironman winner who suffers from asthma, allergies and cystic fibrosis, has a clear message for Canada's youth on Clean Air Day. "I know first-hand how critically important the quality of the air I breathe is to my health and performance. The cleaner the air, the easier it is for me to breathe and be competitive. Being a Clean Air Champion lets me help kids across Canada understand how simple lifestyle decisions can make a big difference."

"We are very excited about Air Aware and the programs we've developed with the support of our many partners across the country," says Kim Cunningham, National Air Aware Program Manager. "In addition to our school-based program for grades 6 - 12, our Champions will also speaking about these critical issues to active youth involved in sport, their coaches and their parents across Canada."

About Clean Air Champions:  Clean Air Champions (CAC) is a national, registered charity established in 2001 with the mission to improve air quality by working with National Team, Olympic and Paralympic athletes to educate and inspire Canadians to adopt practices and lifestyles that enhance both environmental and personal health. CAC works in partnership with multiple organizations to deliver targeted programs to youth including HSBC Clean Air Achievers, High School Climate Challenge and Air Aware. For more information about Clean Air Champions, our Champions and our programs, visit www.cleanairchampions.ca.

SOURCE Clean Air Champions (CAC)

For further information:

Kim Cunningham
National Program Manager, Air Aware
Clean Air Champions
Office: 613 256 9852
Cell: 613 790 6789
            Deirdre Laframboise
Executive Director
Clean Air Champions
Office: 613 730 7353
Cell: 613 790 6779

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Clean Air Champions (CAC)

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