MONT-TREMBLANT, QC, June 6, 2011 /CNW Telbec/ - The prestigious Ironman
global series will now include a new, choice destination: Ironman
Mont-Tremblant. It was in the presence of the minister in charge of
governmental Administration, the president of the Treasure Council and
the minister in charge of the Laurentians region, Ms. Michelle
Courchesne, and of the mayor of Mont-Tremblant, Mr. Pierre Pilon, that
this important announcement was made this morning. The course, which
consists of 3.86 km of swimming, 180.2 km of cycling and 42.2 km of
running, will take place on August 19, 2012. Minister Michelle Courchesne will share the honorary presidency of the
2012 edition of Ironman Mont-Tremblant with Quebec triathlete, Pierre
Lavoie, founder of the Pierre Lavoie Challenge.
The agreement with World Triathlon Corporation (WTC) for Ironman
Mont-Tremblant has a term of five years, renewable after 2016. The
direct and indirect economic impact is estimated at more than
20-million dollars per year.
The contribution of the government of Quebec, through the Ministère des
Transports, will be carried out at two levels. Support will be offered
to the organizers to manage traffic on event day. Additionally,
investments of approximately six-million dollars will be carried out on
the road network in the Mont-Tremblant region, so as to comply with the
standards of the WTC.
"Our government is proud to be associated with this world-class
triathlon competition by investing in the road infrastructure of the
city of Mont-Tremblant," emphasized Minister Michelle Courchesne.
"Ironman Mont-Tremblant, which promotes a healthy and active lifestyle,
will make it possible for the Laurentians to shine, on both the
national and the international scene, and to benefit from significant
economic spin-offs. Mont-Tremblant will be a 'must' destination for the
highest level of sports enthusiasts, and their families who come to
cheer them on."
"Today, Mont-Tremblant celebrates having been chosen to become a host of
the Ironman competition," mentioned the mayor of Mont-Tremblant, Pierre
Pilon. "As a tourist destination offering the No. 1 resort in eastern
North America, we will offer an unforgettable experience to the
competitors, as well as to all those who accompany them throughout
their endurance tests. The investments agreed to by the Quebec
government and the anticipated spin-offs will profit our great region
directly, and will contribute to making Mont-Tremblant a destination
not to be missed for sports enthusiasts and tourists."
"Eastern Canada is an ideal location, as it offers an Ironman event
experience for athletes from Quebec, Ontario, the northeast United
States and Europe," said Mitch Fraser, director of event development,
World Endurance Canada. "We are happy to add such a dynamic destination
to our calendar of events, and we are convinced that our participants
will be excited to discover all that Mont-Tremblant has to offer."
For Pierre Lavoie, honorary co-president of the 2012 edition of Ironman
Mont-Tremblant, holding this event in Quebec could not have come at a
better time. "I was searching for a new destination for 2012 to
participate in my 30th Ironman race. I am sincerely moved to have been invited to serve as
co-president for this event, along with minister Courchesne. The idea
of being able to accomplish the 30th triathlon in my career right here in Quebec, where my family and
friends live, is a dream come true!"
The producer-delegate of Ironman Mont-Tremblant, Dominique Piché, is
already enjoying the excitement shown by the local community, the
elected officials, and especially by local triathletes. "We are proud
to have managed to mobilize a whole community and we thank the elected
officials of Mont-Tremblant for their openness and their collaboration
throughout the start-up of this world-class project. We also take this
occasion to thank the Government of Quebec, which was able to recognize
all the potential associated with our event, in matters of economic
spin-offs, of benefit for the community, of tourist traffic, and of
seeing Quebec shine on the international scene."
More than 2,000 participants from Canada and around the world are
expected for the inaugural event in 2012. Online registration will open
on June 15, 2011, at noon, at: www.ironmanmonttremblant.com.
SOURCE Ville de Mont-Tremblant
For further information:
www.ironman.com / www.ironmanmonttremblant.com
Regional press assistant
Office of the minister in charge of
the governmental administration,
president of the Council of the treasury and
minister in charge of the region of
450 689-5516 / email@example.com