New Athletes and Experts Join the Ranks of Team Liquid
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TORONTO, May 25, 2011 /CNW/ - Liquid Nutrition Group Inc. (TSX: LQD.V),
an international functional beverage, food, vitamin and supplement
store concept, is truly mixing it up! The company today announced its
all-star line-up of pro-athletes, and fitness/nutrition experts that
have been added to their team - NFL quarterback Matt Ryan, LPGA
Champion Suzann Pettersen, and Olympic Gold Medalist and World
Snowboarding Champion Torah Bright. Coming soon to the team will
be training and conditioning coach Chris Carmichael along with sports
nutritionist Elaine Hastings.
The new Liquid Nutrition Dream Team (Team Liquid) joined the roster in
support of the company expansion and newly listed TSX Venture Exchange
- LQD.V - which began trading today at market opening.
Two-time NBA MVP Steve Nash and All-Star MLB Player Russell Martin were
announced earlier this year as partners in Team Liquid. The company has
confirmed an NHL Superstar will be added to the team in the coming
"Today marks a significant step forward for our company and more
importantly our stakeholders. We hand-picked professionals from various
sports and complemented that with experts in the world of fitness and
nutrition," says Glenn Young, president of Liquid Nutrition Group Inc.
"Living healthy can be delicious! These ambassadors know the importance
of maintaining health and wellness within their personal and
professional lives and want to help educate others on how to
incorporate nutrition and activity to live healthy."
These hand-selected world class athletes and management team (all of
whom are now equity partners in the company) will help lead the charge
in exporting the brand and bringing new Liquid Nutrition locations to
multiple markets, as well as build awareness about healthy, balanced
living. Consumers want convenient solutions to make healthy lifestyle
choices and Liquid Nutrition is able to provide this through its
franchise/ owner-owned operations. This business model allows for
liked-minded individuals interested in health and wellness to
congregate, gather information, buy products and offer personal
"The interest is exceptional," adds Young. "Liquid Nutrition is building
momentum and we have aggressive plans to expand into 35 markets across
Canada and the United States; with new locations opening in Toronto and
Los Angeles this year. We have had significant global interest in
franchise opportunities and with the help of Team Liquid we will
continue to grow."
Concurrent with the North American plan, the company is also in the
midst of securing additional licensees for international markets. The
company plans to continue to build a strong team of partners to help
communicate the benefits and solutions that improve overall health and
"The Liquid Nutrition concept fits well within my personal lifestyle. I
live a healthy, balanced life and truly enjoy the product, so it was
important for me to join Team Liquid," said Matt Ryan, NFL player and
Rookie of the Year*. "I'm looking forward to Liquid Nutrition coming down to the U.S. and
hope to see one in every city - especially when I need to fuel my body
while travelling during the season."
Ranked the number two LPGA player in the world, Suzann Pettersen adds,
"I'm thrilled to join Team Liquid! What a fantastic week this has been.
First my win at the Sybase Match Play Championship, and now I am
officially part of the Liquid Nutrition brand - it's been a truly
rewarding few days and I am looking forward to continuing the momentum.
We are good to go!"
*Named Associated Press NFL Offensive Rookie of the Year and Sporting
News Rookie of the Year after completing 265 of 434 passes for 3,440
yards, 16 touchdowns and 11 interceptions for a 87.7 passer rating in
his first season
Neither the TSX Venture nor its Regulation Service Provider (as that
term is defined in the policies of the TSX Venture) accepts
responsibility for the adequacy or accuracy of this release.
Except for historical information contained herein, this news release
contains forward-looking statements that involve risks and
uncertainties, including, without limitation, the date on which the
common shares of LNGI begin trading on the TSX.V, the addition of other
athletes/celebrities as sponsorship partners of LNGI and the expansion
of LNGI in various marketplaces. Actual results may differ materially
as a result of both unknown and known risk factors, including, without
limitation, the impact of general economic conditions in Canada, the
United States and overseas, industry conditions, loss of markets,
inability to access sufficient capital from internal and external
sources, inability of the franchisees to achieve profitability,
increased competition, the price, availability and quality of raw
materials, changes in laws and regulations (including the adoption of
new laws and regulations concerning franchising or employment), the
lack of availability of qualified personnel or management, dependence
on key athletes, the seasonality of the business, fluctuations in
foreign exchange or interest rates and stock market volatility. Except
as required pursuant to applicable securities legislation, Liquid
Nutrition Group Inc. (LNGI) will not update these forward-looking
statements to reflect events or circumstances after the date hereof.
More detailed information about potential factors that could affect
financial results is included in the documents filed from time to time
with the Canadian securities regulatory authorities by LNGI.
This release does not constitute an offer for sale of securities in the
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (TSX: LQD.V) is an international functional
beverage, food, vitamin and supplement store franchisor, headquartered
in Montreal, Québec. Liquid Nutrition Group Inc. (LNGI) is committed to
bringing healthy and delicious eating to communities around the world.
Through its wholly-owned subsidiary, Liquid Nutrition Franchising
Corporation, LNGI is currently the franchisor of seven stores located
in Montreal, with franchise expansion opportunities throughout Canada
and the United States, as well as license opportunities
For store locations or more information visit www.liquidnutrition.ca.
About Team Liquid
Comprised of pro-athletes and experts in the world of fitness and
nutrition, members of Team Liquid were selected based on their personal
and professional beliefs in healthy, active living. The Team Liquid
Steve Nash: An active philanthropist, Canadian-born Phoenix Suns point guard and
two-time NBA Most Valuable Player (2005 and 2006), Nash has committed
his time and resources to the Steve Nash Foundation with a mission to
promote healthy activity and proper nutrition among children. www.stevenash.org
Russell Martin: NY Yankees' starting catcher and All-Star MLB player, Martin has been
dedicated to making a difference both on and off the field since the
start of his career. Martin's commitment to his team is strengthen by
his passion for helping communities around the globe and promoting a
healthy, nutritious lifestyle. www.russellmartin55.com
Matt Ryan: Atlanta Falcons' starting quarterback and Associated Press' NFL Rookie
of the Year (2008), Ryan makes a difference off the field in
communities across the country. Dedicating his time and resources to
helping children through various charitable organizations, his
partnership with Liquid Nutrition is a perfect fit - focusing on
education and awareness of the benefits of healthy eating and active
Suzann Pettersen: Norway's best professional golfer and Pettersen is ranked second in
Women's World Golf. She is a true inspiration to all athletes and
continues to be on top of her game. On par with Liquid Nutrition, her
beliefs that healthy nutrition and a balanced lifestyle is the key to
Torah Bright: One of the most dynamic snowboarders in the world, Bright dominated the
2003/2004 FIS World Cup ratings and is a 2010 Olympic Gold Medalist.
She expects big things from herself and will have no trouble
accomplishing them… like hitting the pipe with a Liquid Nutrition in
Chris Carmichael: Founder and CEO of Carmichael Training Systems, Inc. (CTS), Carmichael
was a U.S. Olympian in 1984 and member of the 7-Eleven Pro Cycling
team. Named the U.S. Olympic Committee's Coach of the Year in 1999, he
formed CTS in 2000 to make world-class coaching accessible to athletes
of all ability levels. www.trainright.com
Elaine Hastings: Founder of Associates in Nutrition Therapy, Hastings is a registered
dietician, nutritionist and a leader in the health care industry. She's
passionate about healthy living and shares in Liquid Nutrition's
mission to enlighten and educate our community that eating and living
healthy is fun, easy, quick and delicious. www.elainehastings.com
SOURCE Liquid Nutrition Group Inc.
For further information:
For more information, photos or to request an interview with Steve Nash, Russell Martin, Matt Ryan, Suzann Peterson, Torah Bright, Elaine Hastings or Chris Carmichael, please contact:
Liquid Nutrition Group Inc.