New "Trends 2011" breakfast benefits BC Hospitality Foundation

VANCOUVER, Jan. 20 /CNW/ - British Columbia's hospitality industry will get some valuable insights into personal and business health at a special Trends 2011 Breakfast being held on Monday, Jan. 31 at 8 a.m. at the Vancouver Convention Centre East - Parkview Terrace.  The event is part of the BC Foodservice Expo taking place Jan. 30 and 31, and benefits the BC Hospitality Foundation (BCHF).

The two-hour event will include a delicious, healthy breakfast, networking opportunities, and insights into two key elements for business success - market intelligence and physical wellness - by two guest speakers: Vancouver's own Dr. Art Hister, a well-known author and health reporter on TV and radio; and Robert Carter of the NPD Group, a leading market research company with unique insights into consumer preferences and dining behaviours.

Tickets for the Trends 2011 Breakfast are $69 (includes admission to the BC Foodservice Expo) or $49 for CRFA members. Tickets can be ordered online at www.bcfoodexpo.ca or by calling the show hotline at 1-866-751-3833. Seating is limited.

Attendees will be entered to win a $5,000 consumer trend report customized for their business by the NPD Group, as well as several other prizes.

"The Trends 2011 breakfast is yet another reason that hospitality owners, operators and executives won't want to miss the BC Foodservice Expo. Not only will they come away with terrific insights into personal and business success, they will be contributing to a very worthy cause in the BC Hospitality Foundation," says Garth Whyte, President and CEO of the Canadian Restaurant and Foodservices Association (CRFA) which owns and operates the BC Foodservice Expo.

"The BCHF is delighted to be the beneficiary of the Trends 2011 Breakfast. In addition to receiving valuable funding to assist the beneficiaries of the Foundation, this event provides us with the opportunity to let people in the hospitality community know that there is a Foundation specifically looking after hospitality workers," said Alan Sacks, BCHF Business Development Manager.

The BCHF is primarily set up to help those in any facet of the hospitality industry who are facing major financial hardship due to medical circumstances. The foundation also funds scholarships for the next generation of hospitality industry leaders. 

NOTE:  The 2011 Trends Breakfast and the BC Foodservice Expo are trade-only events. Media wishing to attend either event must register in advance at www.bcfoodexpo.ca  (click on "Media").

SOURCE Canadian Restaurant and Foodservices Association

For further information:

Prasanthi Vasanthakumar, Communications Specialist, 1-800-387-5649 ext. 4254 or pvasanthakumar@crfa.ca

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Canadian Restaurant and Foodservices Association

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