New Training Program Aimed at Helping Patients with Chronic Disease

MONTREAL and TORONTO, Feb. 17 /CNW Telbec/ - The Institute for Optimizing Health Outcomes and sanofi-aventis Canada are pleased to announce their partnership in a training program in Canada designed for healthcare practitioners who want to help patients better manage their chronic conditions.  Modeled on successful "health coaching" programs in Australia, USA, and other countries, this new initiative will complement peer-led self management programs. 

Statistics from the World Health Organization show that 50% of patients with chronic disease do not adhere to doctor recommended therapies and do not follow good health practices, such as eating healthy, exercising, and obtaining adequate sleep.1 This new program will assist healthcare professionals in addressing the motivational challenges often seen with patients with chronic disease to take charge of their own health and adhere to healthy practices.

"Sanofi-aventis is focused on the needs of patients and on ways to improve their quality of life," says Hugh O'Neill, CEO and President of sanofi-aventis Canada.  "Our partnership with the IOHO is part of our concerted effort to work more holistically with healthcare practitioners to ensure that all components of healthcare - practitioners, clinics, policy makers, insurers, etc., work together to improve patient health, prevent illness and reduce the burden on our current healthcare system." 

Sanofi-aventis and IOHO will officially launch their new training program in the spring of 2011.  Close to 100 Canadian healthcare professionals participated in the pilot training at pre-launch sessions in Toronto, Montreal and Calgary in January and February of this year.  Based on feedback, the new health coaching program will be specifically designed for healthcare practitioners, including nurses, registered pharmacists, physicians, nutritionists, health psychologists and physician assistants across all disease states in the Canadian environment.

"Our goal is to design a health coaching program with professional certification and key outcome measures," states Durhane Wong-Rieger, President of the Institute for Optimizing Health Outcomes.  "For the past several years we have been training patients in self-management and are delighted to offer this comprehensive, evidence-based support program for healthcare professionals".

More information on sanofi-aventis and IOHO's new training program and future training dates can be found on IOHO's website at

About Institute for Optimizing Health Outcomes
The Institute for Optimizing Health Outcomes is a not-for-profit organization based in Toronto, Ontario.  We bring together individuals and organizations with the commitment, experiences, and expertise to bring the vision of optimal health to reality. The Institute for Optimizing Health Outcomes serves as a catalyst and enabler for patient-centered programs, education, research and advocacy to improve care, treatment and support for all persona at risk for or living with health conditions. Our partners include patient organizations, healthcare institutions, government and industry.

About sanofi-aventis
Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone.

Sanofi-aventis is represented in Canada by the pharmaceutical company sanofi-aventis Canada Inc., based in Laval, Quebec, and by the vaccines company Sanofi Pasteur Limited, based in Toronto, Ontario. Together they employ more than 2,000 people across the country. With combined R&D investments of $181.6 million in 2009, they are leaders in Canada's biopharmaceutical sector, a critical knowledge-based industry that generates jobs, business and opportunity throughout the country.

1 World Health Organization, WHO Drug Information Vol 21, No. 1, 2007,

SOURCE Sanofi-Aventis

For further information:

Joanne Kennedy
Corporate Communications
Sanofi-aventis Canada
514 956-4188

Angela Covato
Program Manager
Institute for Optimizing Health Outcomes
416 969-7431

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