Canadian Cancer Society launches sixth annual Driven to Quit Challenge
TORONTO, Jan. 4 /CNW/ - Results of an Angus Reid Public Opinion survey1 conducted in December show that 20 per cent of Ontario adults are
current tobacco users, including cigarettes, cigars and chew tobacco,
and that half of them have tried unsuccessfully to quit in the past.
This news comes as the Canadian Cancer Society launches the sixth annual
Driven to Quit Challenge today together with the Ministry of Health Promotion and Sport. With
hundreds of thousands currently trying to break free from their tobacco
addiction in Ontario, The Driven to Quit Challenge encourages tobacco users to make a quit attempt for the month of March
for their chance to win exciting prizes.
Of those surveyed, one in five (18 per cent) who have tried to quit
tobacco - with or without success - attempted to quit more than five
"Since 2006, The Driven to Quit Challenge has inspired more than 130,000 quit attempts," said Martin Kabat, CEO,
Canadian Cancer Society, Ontario Division. "With the 2011 Challenge and increased awareness it brings to cessation support, I'm confident
that we're helping Ontarians find the motivation and the help that they
need to quit smoking and improve their health."
Those who stay smoke-free for the month of March are entered to win
their choice of a new Honda hybrid, one of two $5,000 CAA vacation
getaways and one of seven $2,000 MasterCard gift cards. Each entrant
registers with a support buddy, who can qualify to win a buddy prize of
a $200 MasterCard gift card.
"Our government is committed to helping Ontarians break the cycle of
tobacco addiction. Every attempt to quit is a vital part of this
process. That is why we support initiatives such as The Driven to Quit Challenge that encourage smokers to break the cycle of addiction to tobacco,"
said Margarett Best, Minister of Health Promotion and Sport.
To register and for details about The Driven to Quit Challenge, Ontarians can go to www.DrivenToQuit.ca or call the Canadian Cancer Society Smokers' Helpline at 1 877 513-5333. Registration is open until February 28, 2011. Early
birds who register in January can also qualify to win a $1,000
MasterCard gift card.
About The Driven to Quit Challenge
The Driven to Quit Challenge is hosted by the Canadian Cancer Society, Ontario Division, with
funding from the Ontario Ministry of Health Promotion and Sport and
generous prize support from McNeil Consumer Healthcare, a wholly owned
subsidiary of Johnson & Johnson Inc. The Driven to Quit Challenge is presented in collaboration with local public health departments
across the province.
About Canadian Cancer Society Smokers' Helpline
Smokers' Helpline is a free, confidential service that provides personalized support,
advice and information about quitting smoking and tobacco use. Operated
by the Canadian Cancer Society and funded by the Ministry of Health
Promotion and Sport, Smokers' Helpline has three ways to help Ontarians quit: phone support, online program
and text messaging at 1 877 513-5333 and SmokersHelpline.ca.
About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization
of volunteers whose mission is the eradication of cancer and the
enhancement of the quality of life of people living with cancer. When
you want to know more about cancer, visit www.cancer.ca or call the bilingual Cancer Information Service, toll-free, at 1 888 939-3333.
52 per cent of Ontario adults have used tobacco products (55 per cent of men and 50
per cent of women)
Six per cent of Ontario adults are currently trying to quit tobacco use
Ontario adults who have tried to quit or successfully quit tobacco
average 3.2 attempts to quit tobacco.
Women make more attempts to quit than men, with 36 per cent making more than three attempts, compared to 30 per
cent of men
53 per cent of Ontarians would not date a tobacco user
The Driven to Quit Challenge was officially launched at 8 a.m. Tuesday at Yonge Dundas Square in
Toronto, Ontario. A street team blanketed the busy intersection, which
featured a 15' tall inflatable cigarette.
A photo of the launch event is available upon request.
1 From December 20 to December 21, 2010, Angus Reid Public Opinion
conducted an online survey among 801 randomly selected Ontario adults
who are Angus Reid Forum panelists. The margin of error - which
measures sampling variability - is +/- 3.46%, 19 times out of 20. The
results have been statistically weighted according to the most current
education, age, and gender data to ensure a sample representative of
the entire adult population of Ontario. Discrepancies in or between
totals are due to rounding.
SOURCE Canadian Cancer Society (Ontario Division)
For further information:
about The Driven to Quit Challenge and to speak with a Canadian Cancer Society spokesperson, contact:
Office: 416 342-1835
Mobile: 416 318-3821
To speak with a spokesperson from the Ministry of Health Promotion and Sport, contact:
Ministry of Health Promotion and Sport, Office of the Minister
Office: 416 326-8497