Hyundai Canada and Hyundai Dealers are teaming up with KidSport Canada,
Montreal Canadiens Defenceman P.K. Subban, and his family to help
under-resourced youth get in the game
MARKHAM, ON, Sept. 4, 2012 /CNW/ - Hyundai Auto Canada Corp. is pleased
to announce the launch of Hyundai Hockey Helpers, a new initiative designed to reinvest in communities across the
country and improve the lives of deserving children by helping at least
1,000 under-resourced Canadian youth play hockey. In partnership with
KidSport Canada, a not-for-profit organization that provides financial
assistance to kids ages 18 and under, the program provides grants for
registration fees and equipment costs in order to lower the financial
barriers that prevent youth from participating in organized sports.
To help raise awareness, Hyundai Hockey Helpers is teaming up with program ambassadors who hold a personal connection to
the cause. The Subban family, led by Karl Subban, father of Montreal
Canadiens star, P.K. Subban, and recent first-round Boston Bruins draft
pick, Malcolm Subban, are giving back to the next generation by helping
kids get in the game.
"Hyundai Hockey Helpers is an extension of our brand's commitment to improving the lives of our
customers," said Steve Kelleher, President and CEO Hyundai Auto Canada
Corp. "At Hyundai, we believe every child should have the opportunity
to experience the social, academic and developmental benefits of being
enrolled in an organized sport like hockey. This program will not only provide under-resourced children with a
chance to play hockey, but will help Canadian kids become healthier,
more confident and resilient individuals. Having played the game
growing up, I can say it had a strong impact on my own personal
development and I envision a day when every child with an interest in
hockey has the same opportunity I did."
Unfortunately, many Canadian youth don't have the chance. In fact,
professional players like P.K. and Malcolm Subban struggled to play
organized hockey growing up due to the high cost of registration and
equipment fees. Karl worked multiple jobs and spent his nights taking
his sons to practice their hockey skills at a public arena in downtown
"We leaned on our community to live out our commitment to the game while
raising our family, and we are so pleased to have the opportunity to
give back and share our story," said Karl Subban, who is also a middle
school Principal in Toronto. "With a decline in at-school activities,
there is a bigger need than ever to get more kids participating in
organized sports. We're spreading the message that better kids make
P.K. Subban echoes his father's sentiments. "I wish a program like Hyundai Hockey Helpers was around when we were young. It's something we could have definitely
benefited from. My father always taught us that sacrifice and practice
make us better. Continued positive reinforcement has made my brothers
and me the players we are today and we're eager to pass on that message
to those that may follow in our footsteps."
In partnership with KidSport, Hyundai Hockey Helpers has already helped 1,000 kids remove financial barriers to play hockey.
"At KidSport, we believe that no kid should be left on the sidelines and
all should be given the opportunity to experience the positive benefits
of organized sports," said Dawn MacDonald, KidSport Partnership Lead
and Ontario Executive Director. "We're pleased to be working with
Hyundai to execute our shared vision of creating opportunities for
The program administration and grants for the first 1,000 recipients of
Hyundai Hockey Helpers is the result of contributions by all 205
Hyundai dealers as well as Hyundai Auto Canada Corp. Further, 100% of
every additional dollar donated by the public toward the program goes
directly to KidSport to help one more kid get in the game.
October also marks Hyundai Hockey Helpers Month in Canada where
participating dealers across the country will actively conduct
fundraising programs to help more kids get in the game. Additionally,
Hyundai Hockey Helpers ambassadors and vehicles will travel to more
than 90 hockey arenas from coast-to-coast to collect donations, reach
families, and get them involved at the grassroots level.
To learn more about Hyundai Hockey Helpers and how you can make a
difference or apply for a grant, visit HyundaiHockey.ca.
Hyundai Auto Canada, established in 1983 and headquartered in Markham,
Ontario, is a subsidiary of Hyundai Motor Company of South Korea.
Hyundai vehicles are distributed throughout Canada by Hyundai Auto
Canada and are sold and serviced through more than 200 dealerships
KidSport was established in 1993 because of an identified need
by leaders in the sport community. They witnessed too many children on
the sidelines because of financial barriers. Since that time, KidSport
is going strong throughout Canada with over 170 local community
volunteer chapters in 11 provinces and territories.
SOURCE: Hyundai Auto Canada Corp.
For further information:
For media interviews or additional information, please contact:
Nicole Brightling, Citizen Optimum
Office: (416) 934-8099, Mobile: (647) 680-8575