NIAGARA, ON, April 27 /CNW/ - The Wine Council of Ontario has launched
the most sweeping transformation of the industry's consumer-facing
brand since it started promoting Ontario wine and wineries in 1974. The
new brand "Wine Country Ontario" allows for consumers to gain an
immediate sense that a bottle of Ontario wine is not just a bottle of
"Our new brand is an expression of the entirety of the Ontario
wine-country experience: how the wine tastes, where it's made, how it
marries with local food, and how it reflects the overall lifestyle of
each region," said Ed Madronich, Chair of the Wine Council and
proprietor of Flat Rock Cellars. "It also unites us and solidifies the
pride we share in developing and promoting our collective wine story."
With a fresh new look and consumer messaging, this compelling new brand
evokes a sense of place and invites consumers to experience and learn
why local tastes better.
"Our consumer brand is one of our most prized assets and the value it
brings to the Ontario wine industry is immeasurable" said Hillary
Dawson, President of the Wine Council of Ontario. "Our customers and
our industry can easily connect with our personality and what the brand
stands for - passionate, pioneering, welcoming, confident and proud. We
are excited about its potential to support and promote the communities,
products and regions we're so proud to be part of. This new brand will
bring the full wonder of the Ontario wine-country experience to life."
The new brand was developed while engaging consumers, industry
stakeholders, trade and media. Collectively, after examining who we are
and what we do best, we have arrived at this wonderful place called
Wine Country Ontario.
For more information please contact Magdalena@winesofontario.org or visit www.winecountryontario.ca.
Wine Country Ontario is dedicated to promoting Ontario's wine-growing
regions—from the wines and wineries themselves to the complete
experience of each destination: local cuisine, year-round activities
and warm hospitality. Wine Country Ontario is a trademark of the Wine Council of Ontario, a non-profit trade association that promotes Ontario's vintners and
the unique qualities of our authentic, 100% VQA wines.
SOURCE Wine Country Ontario
For further information:
Director of Public Relations - Marketing & Tourism
Wine Council of Ontario for "Wine Country Ontario"
905-684-8070 ext. 228