New iVillage.ca site to launch in Spring 2011 and will Expand iVillage Brand Reach Throughout North America

NEW YORK & TORONTO, Feb. 22 /CNW/ - iVillage, the largest content-driven community for women online, and Rogers Media, a leading Canadian media player, today announced a long-term partnership in the Canadian market, centered around the launch of a new iVillage Canada site. The deal was announced today by John Curbishley, Senior Vice President of Business Development, iVillage and Pary Bell, Vice President, Digital Product of Rogers Media.

The expansion marks the first major international partnership for iVillage since the launch of iVillage.co.uk in December 2000. Rogers will independently operate the new iVillage.ca site, which will reflect iVillage's brand mission as a trusted and reliable community where women come to connect, share advice, find life tools and engage in conversations that matter most to them. 

A dedicated team of Canadian-based editors and writers will offer original women-centric content; editorial from both iVillage.com and iVillage.co.uk; and content from Rogers' media properties such as Chatelaine, sweetspot.ca and Citytv. Rogers will manage all aspects of sales and marketing, as well as exclusively represent Canadian advertising inventory on existing iVillage network sites, including iVillage.com and iVillage.co.uk.

"This deal speaks volumes about the brand equity of iVillage, which is an established leader in women's online community. Rogers - with an unrivalled combination of cross-media assets, digital expertise and sales strength - is an ideal partner to carry the brand forward in the Canadian market," said Curbishley. "This is an exciting start to a long-term relationship with Rogers and also a strong model for further iVillage international expansion."

"We're excited to partner with iVillage and bring the leading women's digital brand to millions of women across Canada," said Bell. "iVillage.ca will offer rich content and community, covering areas like Pregnancy & Parenting; Beauty & Style; Health and Food; and Entertainment."

Rogers Media also announced today that Leigh Felesky has been appointed as the site's General Manager & Director, following her success in leading the re-launch of Chatelaine.com last year.

"iVillage is the perfect complement to the Rogers family of women's brands," said Felesky. "As both a business person and a mother, I am eager to provide a place for all Canadian women to enjoy a breadth of advice, entertainment and conversation."

About Rogers Media Inc.
Rogers Media Inc, a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as 5 OMNI multicultural television stations, Rogers Sportsnet consisting of four regional channels and the nationally distributed Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns the Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

About iVillage
iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month in the US (comScore January 2011).  With four million plus conversations annually and thousands of specific brands talked about weekly, iVillage is at the center of her digital routine. Every day, women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in the areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK, Digital Works @ NBCU, Astrology.com and GardenWeb. iVillage Inc., is based in New York City, and is part of the NBCUniversal Entertainment & Digital Networks and Integrated Media Group. Join iVillage's Facebook group at www.facebook.com/ivillage and follow us on Twitter at www.twitter.com/ivillage

SOURCE Rogers Media Inc.

For further information:

Mirian Arias     212.651.5347    Mirian.arias@nbcuni.com
Jan Innes   416.935.3525    Jan.innes@rci.rogers.com

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Rogers Media Inc.

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