NATIONAL Public Relations celebrates 35 years of excellence

Canada's Largest Public Relations Firm Honours Five Company Builders

MONTREAL, Sept. 22, 2011 /CNW Telbec/ - Today, NATIONAL Public Relations, Canada's largest and most successful communications firm, celebrates its 35th anniversary. Founder Luc Beauregard spent the last 35 years not only building NATIONAL Public Relations into Canada's leading communications firm, but also contributing to setting the standard for public relations as a profession.

"When I started, public relations was a relatively new business in Canada," said Luc Beauregard, Executive Chairman, RES PUBLICA Consulting Group, the holding management company that owns NATIONAL. "Over the years, our Firm has contributed to advancing this discipline. Many public relations professionals are now significant members of senior executive teams and key business decision-makers."

Luc Beauregard, CM, APR and Fellow CPRS was awarded the Order of Canada in 1996 for his contribution to communications and society and was also honoured by his peers with the Award of Attainment, the highest recognition of the Canadian Public Relations Society (CPRS).

"Luc's visionary and strategic leadership is evident in everything NATIONAL stands for today - a trusted partner to our clients, providing them with insight, bold thinking and world-class service," said John Crean, National Managing Partner, NATIONAL Public Relations. "Today, we continue to innovate and to evolve in our profession, break new grounds in communications and demonstrate our continued leadership in scope - geographically, digitally, intellectually, strategically and creatively."

Since its establishment 35 years ago, NATIONAL has been making a positive contribution to society from an economic, social and environmental perspective. The Firm offers nearly $2 million in donations and probono work to a variety of organizations involved in health, social services and culture. Each year, the Firm publishes a Corporate Responsibility Report detailing in numbers and stories the commitment of NATIONAL's people to their communities. "We also play an important role in contributing to our clients' social and environmental programs," said Crean.

In addition to being the leader in Canada, NATIONAL has grown into two select global markets - New York and London, UK - and works in many other countries as well. According to Ralph Sutton, International Managing Partner, NATIONAL will continue to grow its business outside of Canada. "Maintaining and growing our leadership position in Canada is essential for NATIONAL, but it is also clear that international business provides significant opportunities for us," said Sutton, founder of the London office in 2003.

To commemorate this 35-year milestone, Jean-Pierre Vasseur, President and Chief Executive Officer of RES PUBLICA Consulting Group, parent company of NATIONAL, announced the creation of the Order of NATIONAL. This award, which will be given out every five years, will honour the leaders who have made substantial contributions to both the Firm and the profession. Award recipients must have extensively contributed to the Firm's growth, exhibit exceptional leadership skills and have helped champion the practice of public relations in Canada. The 2011 inaugural winners represent the builders of the Firm and they are:

  • Luc Beauregard: Founder of NATIONAL Public Relations, business and community leader and champion of the public relations profession. He also celebrates this year 50 years in the field of communications, having joined La Presse as a journalist in 1961.
  • Edward Gould: Founder of the Toronto office in 1986 and serving as its Managing Partner until retiring in 2005, Ed's skills and leadership helped establish NATIONAL as the preeminent public relations firm in the country.
  • Francine La Haye: Over the past 20 years, Francine has held top executive positions with the Firm, including Managing Partner of its Montreal office and chair of the National Policy Committee. Her knowledge of public issues has made her instrumental in building business in both the public and private sectors.
  • Robert McCoy: One of the first partners of NATIONAL whose last name used to be in the Firm's denomination when it was called Beauregard, Hutchinson, McCoy, Capistran, Lamarre, Tremblay and Partners Inc., Robert helped build specialized practice areas in the Montreal office such as crisis communications and healthcare. He retired in 2002.
  • Daniel Lamarre: During his time at NATIONAL from 1984 to 1997, Daniel Lamarre played a key role, becoming Executive Vice-president and then President. Daniel's marketing savvy, leadership skills and business acumen helped the Firm grow to a cross-Canada communications powerhouse. Daniel is now the President and CEO of Cirque du Soleil.

"The Order of NATIONAL is a reflection of what this Firm is built on - its people - and we want to honour the people who helped build the Firm and move it into the future," said Jean-Pierre Vasseur. "Bringing together the best people in the industry with deep knowledge of local communities and markets is what has made NATIONAL a success and is what the Firm continues to build upon today. With our strong talent, our future has never been brighter."

About NATIONAL Public Relations

NATIONAL Public Relations is the largest public relations consultancy in Canada with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Halifax, Saint John, New York and London. The Firm serves leading corporate, government and institutional clients and offers the full range of communications services, including corporate communications, investor relations, public affairs, employee engagement, public consultation and participation, marketing, technology and healthcare communications, as well as digital communications. It offers medical communication services under the name AXON. NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal which also owns Cohn & Wolfe Canada, another communications firm with offices in Toronto, Calgary and Montreal.  At the international level, the Firm is affiliated with Burson-Marsteller, part of WPP Group, the largest communications company in the world.

SOURCE NATIONAL Public Relations

For further information:

Roch Landriault, Montréal
NATIONAL Public Relations


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