MONTREAL, Nov. 20, 2013 /CNW Telbec/ - Having just received the
Outstanding Corporation in Philanthropy1 Award, National Bank is proud to announce its 9th fundraising campaign for the Breakfast Club of Canada. This year's
featured product, eagerly awaited by clients and employees alike, is a
set of four exclusive magnets, available for only $5 at National Bank
branches across Canada from November 20 to December 31, 20132. Since the beginning of its involvement with this cause, National Bank
has raised nearly $3.5M for the Breakfast Club of Canada.
"Today, on National Child Day, National Bank and its employees are there
for youth. Promoting the development of young people is a priority for National
Bank throughout the year. The fundraising campaign for the Breakfast
Club of Canada has become a holiday season tradition for our clients,"
said Karen Leggett, Executive Vice-President - Marketing at National
Bank. "I am confident that the strength of our branch network and our
employees' dedication to the cause will ensure a successful 2013
campaign, and allow us to help kids start their day off right."
"The branch employees are committed to the cause, and their enthusiasm
clearly fosters client participation," explained Daniel Germain,
founder and president of the Breakfast Club of Canada. "We are truly
fortunate to have had such a dedicated partner over the past 9 years.
On behalf of the children, I would like to sincerely thank everyone
involved in the National Bank campaign."
Thanks to the contribution of National Bank and the thousands of donors
who will purchase this exclusive set of magnets, the Breakfast Club of
Canada will be able to continue providing services through its existing
clubs and reach even more children. The Breakfast Club of Canada serves
18,000 Quebec children each day. Last year, 2.5 million breakfasts were
served by 3,500 volunteers across the province.
Each year, National Bank supports hundreds of Canadian organizations
through donations and sponsorships. It is particularly committed to
young people through its One for Youth program, ensuring they are healthy and have the tools they need to
become engaged citizens who are committed to building a better world.
To learn more about the initiatives supported by the Bank and its
employees, visit youth.nationalbank.ca.
About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada
(www.nbc.ca) together with its subsidiaries, forms one of Canada's leading
integrated financial groups, and has been named among the 20 strongest
banks in the world by Bloomberg Markets. The Bank has close to 20,000
employees and is widely recognized as a top employer. Its securities
are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's
activities via social media and learn more about its extensive
community involvement at clearfacts.ca and commitment.nationalbank.ca.
About the Breakfast Club of Canada
Founded in 1994, the mission of the Breakfast Club of Canada is to offer
daily a healthy breakfast in a nourishing environment to all students.
The Club is a stakeholder dedicated to laying a foundation for students
to thrive both at school and in life. Its network extends across the
country. In Quebec alone, 18,000 students in 289 schools can benefit
from a wholesome breakfast every morning. Visit breakfastclubcanada.org.
1 Awarded Friday, November 15, by the Quebec chapter of the Association
of Fundraising Professionals.
2 All profits from sales are donated to the Breakfast Club of Canada. For
sale until December 31, 2013 or until supplies run out.
Image with caption: "Karen Leggett, Executive Vice-President, Marketing, at National Bank and Daniel Germain, founder and president, Breakfast Clubs of Canada and Lise-Anne Amyot, Vice-President - Brand and Client Experience at National Bank, launched the 9th Fundraising Campaign for the Breakfast Club of Canada. They are accompanied by a few children from National Bank's CPE La Voûte enchantée to mark National Child Day. (CNW Group/National Bank of Canada)". Image available at: http://photos.newswire.ca/images/download/20131120_C9356_PHOTO_EN_33640.jpg
SOURCE: National Bank of Canada
For further information:
Click here to view the campaign video
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):
Advisor - Public Affairs