Canadian music website AUX.TV captivates new generation of music fans and dramatically increases daily
traffic through enhanced features
To tweet this release: http://tinyurl.com/3jsyshy
TORONTO, June 22, 2011 /CNW/ - Like most music consumption platforms
today, AUX.TV has just undergone a gen-lift (generation facelift). With a 600%
increase in average monthly unique visitors in the last month alone,
the national music channel's new website is at the forefront of music
culture in Canada and from where they're standing, music consumption
rituals are spinning and audiences are looking for enhanced, available
content now. Today's music fans are going beyond downloading to get
behind a favourite band or artist; they want to know, hear, experience,
see, even create anything related to the music they love.
"Much of our focus over the last few months has been on building and
harvesting a new foundation of enhanced digital features to respond to
new demands and expectations," says Simon Foster, SVP Digital
Publishing and Business Development at AUX TV. "These features amplify the content published every day by our team of
online music journalists."
One of the hottest discussion topics at the Banff World Media Festival
this year was how audiences interact with and consume media. The next
generation of music fans is here. Most have never purchased a CD, and
yet they're never without music. Collectively, they watch over 2
billion music videos each day and when the country's hottest band
announces a live tour, they want to know about it first.
AUX TV's largest demographic today is the "T-demo" (18-24 year olds), and when
it comes to music consumption, the T-demo is clear about what they
Live music access - To immediately know about and participate in a live music opportunity
that interests them.
"We recently launched a digital scavenger hunt on AUX.TV to promote a by-invitation-only concert with indie band Stars," says
Foster. "Through an innovative initiative like this, we were able to
instantly connect and engage with a new generation of music fans."
Repetition and information - To listen to their favourite tunes as frequently and conveniently as
Greg Nizbet, founder of Mediazoic, says that "environments and platforms
that encourage and properly distribute [a] repetition cycle will be the
ones that find success, by enabling the greatest music to find the
greatest number of appreciative ears."
Clicks to content - To be appeased/impressed in 10 seconds or less.
The T-demo has close to no attention span. AUX.TV's content team recently integrated VEVO allowing their users to access
35,000 music videos within the AUX site. Videos are searchable and shareable, and AUX.TV will make recommendations on what users "might like" based on their
It's freedom baby - To pay nothing to be entertained.
If it's not free, the T-demo will go somewhere else.
It's generational expectations like this that has led to AUX.TV's recent investment in a dedicated online content and social media
team, who help seed content and through the introduction of enhanced
features, they tap into breaking news on the music scene and relatable
content on bands and artists. This investment has seen AUX.TV's traffic increase by a whopping 600% in the last month
AUX content lives not only within the AUX.TV website, it's discovered daily in the social feeds of its growing fan
base. Facebook and Twitter are most commonly used by the content team
to remain in constant contact with users, who don't use traditional
media for news and instead rely on trusted sources like AUX.TV and friends' recommendations to discover new music and trends.
AUX TV is national music channel showcasing music, and the stories behind
it. Authentic, and intimate, the channel uncovers some of the best
artists from rock to hip-hop. AUX features music videos, live performances, movies, event documentaries,
interviews, and entertainment news.
SOURCE AUX TV
For further information:
Alina Goldstein Duviner
Alina Publicity (for AUX TV)