MusclePharm Brings Fans Closer to Their Idols During UFC Fan Expo

    Facebook, Twitter Followers Will Get Full Experience at Home


DENVER, April 27, 2011 /CNW/ -- MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce MusclePharm will be at the Direct Energy Centre in Toronto, Canada for the UFC Fan Expo, April 29-30.

As a exhibitor of the UFC Fan Expo--and sponsor of several top UFC competitors including Anderson Silva, Rashad Evans, Clay Guida and Thiago "Pitbull" Alves--MusclePharm will be giving fans a chance to get up close to some of UFC's top athletes and see them in person, at Booth 2131 on the Fan Expo floor. Those who cannot attend in person can check out the event on the Web.

MusclePharm staff will be on hand at the UFC Fan Expo to bring its Facebook and Twitter followers all of the action, from both the booth and the event. Attendees will find full daily schedules of booth activities posted on Facebook and up-to-the-minute updates on Twitter, while those who follow at home will be able to see photos of athletes from the booth on Facebook and ask them questions through Twitter.

"We want every UFC fan to be a part of this incredible event, whether they're here in Toronto with us or following along at home," said MusclePharm CEO Brad Pyatt. "We're going to be using social media tools in innovative ways to bring people closer to the event than ever before. Even if you're following us at home, you'll feel like you're here with us. We'll also post highlights of the event and behind-the-scenes information you won't find anywhere else."

As part of their efforts to bring fans at home closer to the event, MusclePharm's Twitter followers and Facebook fans will have a chance to win a UFC Fan Expo posters, MusclePharm Sportswear (powered by TapouT(R)), and many other prizes, autographed by all of the MusclePharm athletes in our booth. While the athletes are in the booth, Twitter followers and Facebook fans enter by either Tweeting a question to @musclepharm, or posting the question to MusclePharm's Facebook wall. Everyone who does either of these will be entered into the contest. Some fan questions will be answered directly by their favorite UFC fighters.

Visitors to the booth can also learn more about AND GET FREE SAMPLES of MusclePharm products, including:

    --  New MuscleGel(R), which uses a proprietary formula containing 22 grams
        protein to provide extra energy during a workout and fast recovery of
        muscles afterward. Available in Key Lime, Banana Cream and Tropical
        Mango flavors, MuscleGel is formulated for fast absorption by the body
        and was developed in consultation with professional athletes.
    --  Time-release protein Combat Powder(R)
    --  Top-rated Assault(R) pre-workout formula


"The relationship with our sponsored UFC fighters goes far beyond having them wear our shirts or pose with our products for the cameras," Pyatt explained. "Guys like Evans, Guida, Silva and Alves help us during the development stage of all of our formulas. Their input, along with rigorous scientific research, shapes everything we do. We're always proud to come to an event like UFC Fan Expo and see these guys compete. We know that we play a role in their success."




Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe. MusclePharm products are also sold in over 100 online stores, including, and For more information, please visit




The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


    Investor Contact:Cory GregoryPresident303-396-6100


SOURCE MusclePharm Corporation

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