SASKATOON, April 6 /CNW/ - Farmers of North America (FNA) members to
begin receiving supply of HellCat®, a new Group 1 herbicide with the same active ingredient as Puma®.
HellCat will be available this spring to control grassy weeds in all
types of wheat and barley. HellCat can be tank-mixed with a wide
variety of broadleaf herbicides for a complete weed control solution.
The announcement culminates a process that began several years ago as
FNA developed strategies to replace the dormant Own Use Import Program
to drive competition in farm inputs.
While not predicting a dollar value on savings for farmers resulting
from the launch of HellCat, AgraCity's Crop Protection Manager, Darren
Palendat noted that the release of Aurora® with the same active
ingredient as Horizon® saved farmers $60 million in just 30 days in
2010. The launch of Aurora resulted in the competition lowering the
price of cereal grassy weed herbicides by an average $4 per acre in
order to compete.
"The pricing structure we have created exclusively for FNA members makes
it difficult for competitors to wiggle around the edges. So when FNA
announces a new product like HellCat the competition has the choice of
moving immediately to the best lowest price or risk losing market
share," Palendat said.
The pricing structure involves the new MPower Rewards system that
returns cash rewards to FNA members based on final cost efficiencies
and volumes realized. This passes on maximum value to FNA members in
terms of the lowest prices in the market.
"This achievement is by FNA members for FNA members. The development,
regulatory approval and entry to market could not happen without the
full partnership of FNA members," Palendat concluded.
Farmers of North America is a farmer-Member based business with the
single mission of "Improving Farm Profitability." www.fna.ca
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
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SOURCE Farmers of North America
For further information:
Darren Palendat (306) 665-2294