MONTREAL, Nov. 1, 2011 /CNW Telbec/ - During the month of November,
Biotherm Homme will team up with their Facebook fans to raise awareness
on prostate cancer. Starting November 1st, Biotherm Facebook fans will be invited to join the Biotherm Homme team
and MOUSTAG their friends for the cause on https://www.facebook.com/BiothermCanada?sk=app_229196860467723
Each fall, the Movember campaign raises money for prostate cancer with
its annual month-long moustache growing challenge. This year, Biotherm
Homme gets on board by giving $1 for every MOUSTAG uploaded to Facebook.* « With the Moustag campaign, our objective is to raise awareness for prostate cancer,
which afflicts 1 in 7 Canadian men, and to raise money for the cause»
says Bradley Smith, Marketing Director of Biotherm in North America.
«We truly believe in this cause and this is why we are asking our
consumers and fans to join their efforts with ours. For that purpose,
Biotherm Homme will reward each $15 online donation with a $15 value
Aquapower D-sensitive gift set.
About PROSTATE CANCER
Prostate cancer is the most common cancer to afflict Canadian men.
During their lifetime, 1 in 7 men will be diagnosed with the disease.
Prostate cancer is mostly afflicting men in their 40s.
25,500 men will be diagnosed with prostate cancer this year alone
4,100 men will die of the disease this year.
Rates of prostate cancer in men are comparable to rates of breast cancer
in women yet less people are aware of it.
Over 90% of prostate cancer cases are curable if detected and treated in
their earliest stages.
Each year in November, Movember is responsible for the sprouting of
moustaches on thousands of men's faces. Launched in Australia in 2004,
Movember has run events to raise awareness and funds for prostate
cancer. In 2007, events were launched in Ireland, Canada, Spain, the
United Kingdom, Israel, and the United States. For more information: http://ca.movember.com/
About BIOTHERM HOMME
Founded in France in 1985, Biotherm Homme is the pioneer and
world-leading men's skin care brand in the selective market. For 25
years Biotherm Homme has broken barriers and eliminated taboos by
helping men feel comfortable about taking care of their skin. To
discover Biotherm Homme skincare product selection: http://www.biotherm.ca/_en/_ca/men/
*up to a maximum of $10,000.
Image with caption: "«MOUSTAG your friend» - Biotherm Homme supports the fight against prostate cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5663.jpg
Image with caption: "«MOUSTAG your friend» - Biotherm Homme Supports the Fight Against Prostate Cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5905.jpg
Image with caption: "«MOUSTAG your friend» - Biotherm Homme Supports the Fight Against Prostate Cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5907.jpg
For further information:
Biotherm Canada Press Relations
Nadine Lajoie @NadineBnatural