New website playtexmommyville.ca offers advice, support and tips for
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TORONTO, Feb. 23 /CNW/ - Does it take a village to raise a child? Think
mother knows best? Actually, it's both according to the playtexmommyville.ca survey. The survey revealed the vast majority of Canadian moms (81%)
say that when it comes to raising their children, they apply a combo of
their mother's advice with their own research and trusting their own
judgment. The study was commissioned on behalf of playtexmommyville.ca, a new online community for moms which offers the best of both worlds
combining expert advice, support and tips for women from the prenatal
stage through the first few crucial years of motherhood.
"Canadian moms are savvier than ever, combining old world wisdom with
new technology. While it's natural to listen to their mother's advice,
our research has shown moms are doing their own research to make
informed decisions they can feel confident about," says Helen Kargas,
Senior Brand Manager, Playtex Infant. "Playtexmommyville.ca is an online community where the modern mom can go to research, share,
laugh and even commiserate with other moms. There is always something
going on with solutions, support and advice to help moms love every
Welcome to playtexmommyville.ca, population moms!
Playtexmommyville.ca offers a range of tools and downloads, such as a baby tracker to
monitor patterns in baby's daily activities, a baby proofing checklist
and an immunization chart. As well, there are a number of articles on
hot topics for moms and an events listing page to help moms find other
women in their community.
The mother of all surveys:
When asked if they accept advice from their mother via the playtexmommyville.ca survey, Canadian moms responded:
Yes - mother knows best! I ask my mother for advice and accept
unsolicited advice from her often (12%)
Sometimes - I listen to my mother's advice but I also do my research and
trust my own judgment (81%)
No - I don't listen to my mother's advice and I find it irritating when
she imparts judgment and advice (4%)
About playtexmommyville.ca Survey:
From December 3 to December 6, 2010, Angus Reid Public Opinion conducted
an online survey among a randomly selected sample of 503 Canadian women
who are mothers of children aged 0 to 3 and who are Angus Reid Forum
panel members. The margin of error is ±4.3%, 19 times out of 20.
Discrepancies in or between totals are due to rounding.
Playtexmommyville.ca is an online community with tools, newsletters and events to help
Canadian moms love every moment while navigating their way through the
challenges of early motherhood. The site offers solutions and support
to make life easier on a daily basis. For more information, please
About Energizer Canada, Inc.
Energizer Canada, Inc. is a leading manufacturer and distributor of
infant products including the Playtex® Drop-Ins® bottle system and
Ventaire™ bottles; The First Sipster®, Lil' Gripper™, Insulator®,
Coolster®, and Sipster® cups; mealtime plates, bowls and utensils;
Ortho Pro® and Binky® pacifiers; and the Diaper Genie® diaper pails.
Playtex and other trademarks are owned or licensed by Playtex Products,
SOURCE Playtex Infant Care
For further information:
For more information onplaytexmommyville.ca, please contact:
Jennifer Meneses/Laura Arlabosse-Stewart
Paradigm Public Relations