Mother knows best, but I'd like a second opinion: 8 out of 10 Canadian moms combine their mother's advice with research when it comes to raising their children

New website offers advice, support and tips for modern moms


TORONTO, Feb. 23 /CNW/ - Does it take a village to raise a child?  Think mother knows best?  Actually, it's both according to the survey.  The survey revealed the vast majority of Canadian moms (81%) say that when it comes to raising their children, they apply a combo of their mother's advice with their own research and trusting their own judgment.  The study was commissioned on behalf of, a new online community for moms which offers the best of both worlds combining expert advice, support and tips for women from the prenatal stage through the first few crucial years of motherhood.

"Canadian moms are savvier than ever, combining old world wisdom with new technology.  While it's natural to listen to their mother's advice, our research has shown moms are doing their own research to make informed decisions they can feel confident about," says Helen Kargas, Senior Brand Manager, Playtex Infant.  " is an online community where the modern mom can go to research, share, laugh and even commiserate with other moms.  There is always something going on with solutions, support and advice to help moms love every mommy moment."

Welcome to, population moms! offers a range of tools and downloads, such as a baby tracker to monitor patterns in baby's daily activities, a baby proofing checklist and an immunization chart.  As well, there are a number of articles on hot topics for moms and an events listing page to help moms find other women in their community.

The mother of all surveys:

When asked if they accept advice from their mother via the survey, Canadian moms responded:

  • Yes - mother knows best!  I ask my mother for advice and accept unsolicited advice from her often (12%)
  • Sometimes - I listen to my mother's advice but I also do my research and trust my own judgment (81%)
  • No - I don't listen to my mother's advice and I find it irritating when she imparts judgment and advice (4%)

About Survey:

From December 3 to December 6, 2010, Angus Reid Public Opinion conducted an online survey among a randomly selected sample of 503 Canadian women who are mothers of children aged 0 to 3 and who are Angus Reid Forum panel members. The margin of error is ±4.3%, 19 times out of 20. Discrepancies in or between totals are due to rounding.

About is an online community with tools, newsletters and events to help Canadian moms love every moment while navigating their way through the challenges of early motherhood.  The site offers solutions and support to make life easier on a daily basis.  For more information, please visit

About Energizer Canada, Inc.

Energizer Canada, Inc. is a leading manufacturer and distributor of infant products including the Playtex® Drop-Ins®  bottle system and Ventaire™ bottles; The First Sipster®, Lil' Gripper™, Insulator®, Coolster®, and Sipster® cups; mealtime plates, bowls and utensils; Ortho Pro® and Binky® pacifiers; and the Diaper Genie® diaper pails. Playtex and other trademarks are owned or licensed by Playtex Products, LLC.


SOURCE Playtex Infant Care

For further information:

For more information, please contact:

Jennifer Meneses/Laura Arlabosse-Stewart
Paradigm Public Relations

Profil de l'entreprise

Playtex Infant Care

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