Despite this, only 43 per cent of Canadians plan to install winter tires
TORONTO, Nov. 9, 2011 /CNW/ - Even though its arrival is inevitable, too
many Canadian drivers head into winter unprepared. According to data
from Canadian Tire Roadside Assistance*, compared to average call
volumes, calls skyrocket 529 per cent during days of extreme winter temperatures (those of minus 10oC or below). Calls for battery boosts rose 1400 per cent and towing
assistance shot up over 414% on this day in most provinces.
Ice, snow, sleet and frigid temperatures can wreak havoc on the roads;
despite this, according to a survey* commissioned by Canadian Tire,
only 43 per cent of Canadian drivers outside the province of Quebec,
where winter tires are mandated by law, plan to install winter tires.
Many drivers are not aware that winter tires should be installed when
the temperature hits a consistent 7oC or below. In these temperatures, winter rated tires retain rubber
elasticity for better control and traction - even in temperatures of
minus 30˚C and below. Winter tires can offer up to 50 per cent more
winter traction than all-season tires.
Canadian Tire's data shows many Canadian drivers will find themselves
stuck with a car that won't start when the first cold snap hits. At
minus 18oC and below, car batteries are only able to use about 40 per cent of
their charge, yet will need twice the power in order to start a vehicle
- a recipe for disaster, considering one in five batteries on the road
today are close to dead.
As Canada's automotive authority, drivers can turn to Canadian Tire for
all their winter driving needs. For additional help, the Canadian Tire Roadside Assistance program includes 24/7 roadside assistance for battery boosts, fuel
delivery, lock-out service, flat tire change, towing and accident
"Winter is around the corner and Canadian Tire wants to help keep
drivers safe on the roads this season," said Carol Deacon, Associate
Vice President of Automotive, Canadian Tire. "We have everything to
help tackle the harshest weather - from winter rated tires to free
battery checks to new wiper blades and more."
Canadian Tire urges drivers to take a few steps to ensure a safe winter
weather driving experience:
Install winter rated tires - look for the Rubber Association of Canada's 'mountain/snowflake' symbol
indicating winter rated tires.
Check your battery - the test only takes a minute; visit your local Canadian Tire before
the end of the year for a free battery check.
Replace old wiper blades - inspect and replace windshield wiper blades that streak, smear or
Fill up with winter rated washer fluid - fill up with a washer fluid that will perform in very cold
temperatures (up to -40oC).
Place a snowbrush and ice scraper in your vehicle - it's simple to do, but too many Canadian drivers will be caught
without them when winter weather hits.
Keep a roadside safety kit handy - The Motomaster Roadside Emergency Kit comes complete with jumper cables,
gloves, flashlight and more, plus one-year of membership in Canadian
Tire's Roadside Assistance program.
For more information about the Canadian Tire Roadside Assistance
program, please visit www.canadiantire.ca/roadside or call 1-888-7ASSIST (1-888-727-7478).
Over the last year, Canadian Tire has committed to transforming the
customer experience, investing in training and technology across the
dealer network and launching an online tire store (www.canadiantire.ca/tires) among other innovative initiatives.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers and the country's largest
sporting goods retailer, with more than 1,700 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as credit cards, retail deposits, in-store
financing, product warranties, and insurance. Nearly 68,000 people are
employed across the Canadian Tire enterprise, which was founded in 1922
and remains one of Canada's most recognized and trusted brands.
*About the survey
From September 2nd to September 4th, 2011, an online survey was
conducted among a sample of 1,007 Canadian adults who drive a car and
who are Angus Reid Forum panel members. The margin of error on the full
base — which measures sampling variability — is +/- 3.01%.
Discrepancies in or between totals are due to rounding.
About Canadian Tire Roadside Assistance data
Data from Canadian Tire Roadside Assistance gathered in 2010/2011.
Extreme winter weather conditions defined as temperatures of minus 10oC or below. Daily emergency roadside assistance call volumes average
taken over the course of 2010/2011.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
For further information:
Nicole Grant, North Strategic (for Canadian Tire)
Jessica Culp, Communications Advisor