More than 20,000 travel agents use - North American support platform for marketing Club Med products is a big hit!

MONTREAL, Feb. 1 /CNW Telbec/ - Pheromone and Club Med have created a space that offers an incredible B2B environment for travel agents in the United States and Canada. In addition to providing access to all of Club Med's information products in an easy-to-use, functional and efficient environment, offers a wide variety of highly useful tools for travel agents who want to offer their customers the best service possible.

"In 6 months, more than 20,000 North American travel agents registered for," says Jean Kerboul, Club Med's director of Internet sales and marketing for North America. "The platform is currently used every day by more than 500 travel professionals.  The numbers confirm how appropriate the new web strategy developed by the agency Pheromone and Club Med North America is."

On the heels of the success of the new customer relations management system that Pheromone put in place last year for Club Med North America, which made it possible to increase web-generated sales by 40%, this second phase involved strengthening direct relations between Club Med and North American travel agents. With, a website especially for them, travel agents have access to tools that make the reservation process easier, distance training modules, a library of digital information that can be printed on demand, and, most importantly, new promotions before anyone! Agents can also personalize email promotion tools for customers and order brochures in paper and digital versions or in their iPad application. 

"It's highly motivating working for a marketing team that knows that relationships are at least as important as communication and that understands the potential of the Internet for interactions," says Philippe Le Roux, president of the marketing agency Pheromone. "They have one of the strongest brands in tourism, and Club Med's leadership shares our obsession with measurable results that are central to an Internet marketing strategy."

Club Med is constantly reinventing the alchemy of happiness. Today, that happiness is synonymous with enjoying elegance and luxury together. For more information visit

Through a marketing model based on consumer interactions rather than on traditional methods of communication, Pheromone ( has become one of the ten most important advertising and marketing agencies in Quebec. Its customers are local and international brands in a variety of sectors, in particular tourism and media.


For further information:

Linda Lévesque
Communications, Pheromone
Tel.: 514 393-3178; 1 877 393-3178; mobile: 514 242-8909

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