World Vision launches #nochildforsale campaign across Canada
MISSISSAUGA, ON, June 10, 2013 /CNW/ - Growing numbers of Canadians are
willing to pay more for products that are free of child labour,
according to a poll released just prior to the World Day Against Child
Labour (June 12). Eighty-nine per cent of Canadians said they would pay
more, up from 68 per cent last year. Canadians said they would pay on
average 23 percent more to guarantee a purchase is child-labour
free—this is double the amount they said a year ago.
International development organization World Vision commissioned the
national Ipsos Reid poll a few weeks after the Bangladesh factory
disaster which killed more than 1,100 textile workers. The incident
sparked debate about retail supply chains and ethical consumerism.
While price steers the shopping behavior of most Canadians, the poll
also revealed a strong sentiment that action is needed on all fronts to
prevent child labour and exploitation, with 94 per cent of respondents
feeling that "children should be considered priceless".
Comments from World Vision
"Canadians are telling us they care about the people behind the products
they buy. But when push comes to shove, price is still the first thing
most Canadians look for on a label, rather than country of origin,
ingredients or ethical certification logos," said Cheryl Hotchkiss,
senior advocacy manager for World Vision.
"Canadians are compassionate, yet we need to better understand the
realities of this problem and how we can help. Purchasing decisions are
powerful, but we must also ask companies tougher questions about their
supply chains," says Hotchkiss.
89 per cent believe companies should be legally obligated to provide
information about working conditions in factories, workers' wages and
commit to not using child labour.
95 per cent believe national governments in developing countries aren't
doing enough to protect children from labour exploitation.
77 per cent believe that the Canadian government and Canadians are not
doing enough to advocate on behalf of children who are exploited.
63 per cent felt the Canadian government should ban products known to be
made with child labour.
79 percent of respondents pointed to Western demand for cheap products
as the driver behind a company's need for cheap labour.
More than 115 million children are doing dirty, dangerous and degrading
work around the world, often making products destined for Canada. This
work is damaging their bodies, minds and well-being. Many have dropped
out of school; many are not able to escape their situation.
Today in Canada World Vision is launching a new campaign, No Child For Sale, which provides resources for Canadians to become more responsible consumers. Globally, the
agency is working to change and enforce laws, educate children,
families and communities about children's rights and support people to
overcome poverty which often leads to child slavery. Visit NoChildForSale.ca or #nochildforsale.
*These are some of the findings of an Ipsos Reid survey conducted
between May 10 and 17, 2013, in which a sample of 1,924 Canadian adults was interviewed
online. The survey is accurate to within +/- 2.5 percentage points had
all Canadians adults been polled.
World Vision is a Christian relief, development and advocacy
organization dedicated to working with children, families and
communities to overcome poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. Visit our
News Centre at worldvision.ca
Image with caption: "Mining is one of the worst forms of child labour. The heavy work can permanently damage a growing child's bones and muscles. Minerals mined are often hazardous and exposure to uranium and mercury can have profound health effects. Falling down open mine shafts, being trapped or injured by collapsing tunnels, or drowning while mining underwater are all serious threats. (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130610_C6558_PHOTO_EN_27780.jpg
Image with caption: "The majority of child labourers work in the agriculture sector, which includes fishing, forestry, livestock herding and aquaculture. Children may be exposed to toxic pesticides, harsh weather, and long hours hauling heavy loads and using dangerous tools and equipment. (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130610_C6558_PHOTO_EN_27782.jpg
Image with caption: "The majority of child labourers work in the agriculture sector, which includes fishing, forestry, livestock herding and aquaculture. Children may be exposed to toxic pesticides, harsh weather, and long hours hauling heavy loads and using dangerous tools and equipment. (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130610_C6558_PHOTO_EN_27781.jpg
SOURCE: World Vision Canada
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