Music solution helps enhance Aelia brand identity across Europe and Asia
LONDON, June 9, 2011 /CNW/ - Mood Media Corporation (TSX:MM/ LSE
AIM:MM), a leading in-store media specialist, has won a contract to
supply Duty-Free retailer Aelia with bespoke in-store music to play
across its European and Asian retail outlets.
The music will be broadcast across 168 Aelia outlets in 28 airports in
the UK, France, Poland, Czech Republic and Hong Kong.
Mood Media worked with Aelia to create a pleasant and relaxing
experience for shoppers prior to flying, through the use of a tailored
playlist of over 2000 soothing and uplifting songs by international
Particular emphasis has been placed on outlets in the Paris-Charles de
Gaulle and Paris-Orly airports in France to complement and enforce its
signature 'Buy Paris Duty Free' brand.
The aim of Mood Media's music programme in these airports is to create a
typically Parisian ambiance with four key genres to fit with the outlet
environment: happiness (a selection of upbeat, modern pop tracks),
travel (captivating tracks centred on exploration and foreign lands),
comfort (relaxing lounge tracks) and Paris (a glamorous musical vision
of the capital city).
Lorne Abony, CEO and Chairman of Mood Media Corporation, said: "Audio
solutions help brands speak to their customers. We are thrilled to have
been able to work with Aelia to develop a 'musical identity' which is
recognisable across its global retail network.
"By entering into a highly emotive and sensorial environment where the
music is designed to complement the look and feel of the retail outlet,
its customers are provided with a heightened shopping experience."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
With sales of 681 million euros and 168 sales outlets, Aelia is one of
the leaders in the Travel Retail sector, Operating in Duty Free
environments, Aelia Group has a wide range of activities (perfumes &
cosmetics, alcohols & tobacco, gourmet foods, multimedia, fashion &
accessories) in major travel networks, in particular in airports, and
provides tailored retail solutions according to the specific needs of
SOURCE Mood Media Corporation
For further information:
on Mood Media Corporation visit www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)
+44 20 7395 7017