Provides Audio Solution To The Group That Started It All
SAN DIEGO, June 16, 2011 /CNW/ - Mood Media North America, a leader in
sensory branding services for business in North America, today
announced that it has signed a new national agreement with Hooters
Management Corp., the Clearwater-based operator of the original Hooters
Restaurants, which has grown into a franchised-based chain of over 455
Hooters restaurant locations worldwide.
Hooters, the "delightfully tacky yet unrefined" American restaurant
chain, well-known for its brand of food and fun, featuring a casual
beach-theme atmosphere, awarded the contract to Mood Media based on the
value of its custom music programming, its outstanding customer service
and the level of trust Mood Media instills with its clients.
"Mood's unique offering helps our restaurants maintain an atmosphere of
fun and festivity," said Steve Clement, an Area Supervisor for Hooters
Management Corp. "Mood's custom music programming is a terrific
complement to the lighthearted spirit of our restaurants."
"Hooters is all about atmosphere, and the right music is a major part of
creating the right atmosphere," said Lorne Abony, Chairman and CEO of
Mood Media Corporation. "Atmosphere is our stock and trade and we take
enhancing the customer's experience very seriously. Partnering with
Original Hooters and delivering on their vision using our expertise is
a challenge we're happy to take on."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT magazine, is a leading in-store media specialist that uses a mix of
music and visual and scent media to help its clients communicate with
consumers, with a view to driving incremental sales at the
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people
every day in a broad client base including more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and
fast casual dining.
SOURCE Mood Media Corporation
For further information:
For more information about Mood Media Corporation, visit www.moodmedia.com, or contact:
Fleishman Hillard Inc. (New York)
+44 20 7395 7017