ECCO stores across the world to be provided with new in-store audio and
visual solutions by Mood Media Corporation
LONDON, June 8, 2011 /CNW/ - Shoe retailer ECCO is adding enhanced,
state-of-the-art visuals to its current in-store solutions, provided by
Mood Media Corporation (TSX:MM/ LSE AIM:MM), to entice its customers
with a multi-sensory shopping experience.
Mood Media, a leading in-store media specialist, is set to provide
individually tailored audio and visual solutions to over 300 of its
stores worldwide using its unique TeamCo software.
Mood Media already provides ECCO stores with a customised in-store music
channel which plays a classy mix of chilled lounge tracks, to relax
customers and entice them to stay for longer.
After seeing the visual solutions Mood Media currently provides to its
other clients, including Virgin Megastore and Yves Roches, ECCO has
asked Mood Media to add new in-store visuals to its stores. This will
form a fully integrated in-store media system called 'ECCO Media.'
Mood Media's cutting edge TeamCo software platform will ensure that all
of the in-store audio and visuals can be scheduled, managed and
broadcast from one place, allowing ECCO to have full control over the
ECCO will be provided with LCD screens broadcasting eye-catching content
tailored to the brand's customer demographic. As well as showcasing the
store's latest product ranges, Mood Media's creative team will
establish creative new content ideas to promote its products that
reflect the ECCO brand. This replaces ECCO's former in-store TV
channel, which did not update in line with brand promotions.
Lorne Abony, CEO and Chairman of Mood Media Corporation, said: 'Working
with an established brand like ECCO across our worldwide network is an
incredibly exciting opportunity for us.
'Developing our client relationships and adding additional media
services to our customer's in-store network is of the utmost importance
to our client centric approach.'
Peter Hansen Guldbrandt, Global Concept Manager at ECCO, said: 'We were
extremely impressed with the audio services previously provided by Mood
Media and it was therefore a natural decision to ask them to install
our new visual systems.
'We hope that being able to combine two types of in-store media will be
a fantastic way of enhancing the ECCO brand even further.'
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
For 48 years, it has been ECCO's aim to produce high-quality, casual
comfort shoes with optimum fit.
We are a medium-sized family business, proud of our heritage and with a
strong platform because our products are relevant in today's world. Our
customers look for quality, reliability and stylish comfort and they
get all this from ECCO.
With more than 17,000 employees from over 50 countries, ECCO is a
genuine multinational business and reflects a mix of nationalities,
cultures, languages and backgrounds. ECCO believes that in order to
deliver perfect quality we must control every part of our business. For
this reason, it is ECCO designers who develop our collection, ECCO
tanneries which produce the leather for our shoes and ECCO shoe
factories that make the shoes which are sold in ECCO stores around the
SOURCE Mood Media Corporation
For further information:
on Mood Media Corporation visit www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)
+44 20 7395 7017
For more information about ECCO, please contact:
Peter Hansen Guldbrandt
Global Concept Manager
Tel: +45 7491 1331