TORONTO, Jan. 24 /CNW/ - Mood Media Corporation (TSX:MM / LSE: MM)
announces today that its retail point of sale division, Somerset
Entertainment, has partnered with Encore, Inc. (Encore), a wholly owned
subsidiary of Navarre Corporation, to launch Sony Online
Entertainment's multi-million selling Wheel of Fortune® games to its
increasingly popular casual games retail program.
Under the agreement with Encore, Wheel of Fortune®, Hoyle® and other
well-known Encore games will be sold through Mood's interactive
displays at retail, which allow customers to sample the games via
interactive video before purchasing.
"We are excited to bring the Wheel of Fortune PC game, based on one of
America's most enduringly popular television shows, to our broad
network of interactive displays at over 23,000 retail locations," says
Lorne Abony, Chief Executive Officer and Chairman for Mood Media. "Our
agreement with Encore further enriches our casual games offering,
enabling us to offer a wider and better product selection for our
customers and an even more unique program for our retail partners."
"We are pleased to be partnering with Mood Media. By participating in
Mood's innovative casual games offering, we are improving Encore's
retail reach to our core 35-55 year old female audience," said Cal
Morrell, president at Encore. "We are confident that Mood's casual
games program will capitalize on the impulse purchase and be a great
success at retail."
About Mood Media Corporation
Mood Media is a leading in-store media specialist that uses a mix of
music, visual and scent media to help its clients communicate with
consumers with a view to driving incremental sales at the
point-of-purchase. Operating through its two principal divisions,
In-Store Media and Retail Point-of-Purchase, Mood Media works with more
than 800 retail chains in more than 30 countries throughout North
America, Europe, Asia and Australia.
Management believes that Mood Media's services can have a direct impact
on consumer purchasing decisions which makes in-store media an
effective marketing tool. Management also believe that in-store media
services can enhance branding in real-time and influence shopper
decisions by improving the shopping experience for consumers. The
in-store media business generates revenue via sales of its
multi-sensory services to businesses; the retail point-of-purchase
sells specialty compilations through its retail clients. Mood Media has
also compiled an extensive rights-included music library with over 1.8
Mood Media operates an international in-store media and music retail
business with an extensive geographic footprint and a broad client base
including several multinational blue chip organizations.
For further information about Mood Media, please visit www.moodmedia.com/. For further information about Mood Media's games offerings, please
email Mark Elfenbein at firstname.lastname@example.org.
About Somerset Entertainment, a subsidiary of Mood Media Corporation
Somerset Entertainment, is Mood Media Corporation's retail
point-of-purchase business and is a leading provider of multi-media
entertainment products such as compilation CD's, casual PC games and
interactive visual displays.
Somerset currently produces 18 separate music lines representing a
variety of genres including relaxation, children's and hit compilation
and has also recently launched its casual game retail program. All
Somerset products are targeted at predominantly the female shopper and
are sold in retail stores with high shopper traffic such as Target,
Wal-mart and Bed Bath & Beyond. Today, Somerset has an extensive
network of over 23,900 interactive displays and sells its services
across 20 countries.
About Encore, Inc.
Based in Los Angeles, CA, Encore, Inc. http://www.encore.com a wholly-owned subsidiary of Navarre Corporation <http://www.navarre.com/> , is a Top Ten interactive software publisher. As a result of
acquisitions and strategic relationships, the company publishes a
complete range of personal productivity, utility, education and game
Publishing brands include Hoyle®, Broderbund®, Punch! Software®, Mavis
Beacon Teaches Typing®, Bicycle™ and Advantage™.
In addition to retail publishing, Encore also sells direct to end users
through its managed sites: www.broderbund.com/ , www.encore.com/ , www.hoylegaming.com/ , www.punchsoftware.com/ and www.bicyclecardgames.com/ .
Navarre Corporation is a Minneapolis MN-based publisher and distributor
of a broad range of home entertainment and multimedia software
products. For more information on Navarre Corporation, visit www.navarre.com/.
SOURCE Mood Media Corporation
For further information:
about Mood Media, please visit www.moodmedia.com/. For further information about Mood Media's games offerings, please email Mark Elfenbein at email@example.com