Molson Coors and Alberta partners team up to GIVE-R for Slave Lake

Fundraising for those devastated by wildfires spearheaded by North America's oldest brewer

CALGARY, June 13, 2011 /CNW Telbec/ - This weekend Molson Coors is teaming up with partners across Alberta for GIVE-R, a program to raise funds for those impacted by the recent fire in Slave Lake. Through a series of live events and donations from the sale of Molson Canadian and Coors Light products, Molson Coors aims to raise over $25,000 to help affected families, donating the funds to the Slave Lake Community Rebuilding Fund. GIVE-R was developed by Molson Coors in 2006 as a way to enjoy a pint and enjoy some live music while at the same time raising funds for local charities.

"We are actively rallying support for those who've been impacted by the devastation in Slave Lake" says Scott Cooper, senior vice president, Molson Coors. "Our team has over 3,000 employees in Canada, and each is a passionate member of their own community. In seeing fellow Albertans in need, we're glad to be in a position to try and help."

Beginning with Liquor Depot, Liquor Barn and many independent retail locations across the province, Molson Coors will donate $1 from the sales of featured packs of Molson Canadian and Coors Light throughout the weekend of June 17th -19th. "We are pleased to partner with Molson Coors to support Slave Lake with the rebuilding of their community.  We have been proud members of the business community in Slave Lake for several years and we are strongly committed to the citizens of Slave Lake and our staff." says Scott Morrow, chief operating officer, Liquor Depot and Liquor Barn.

Additionally, Molson Coors will host live GIVE-R events in six cities, inviting the community to attend and help raise funds for the cause. The proceeds collected at the live events through donations, beer sales and live auctions will also go to SLCRF relief efforts.


Calgary     June 17th, 5-8 pm     The Berwick
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes; $0.50 from every Molson sale goes towards the charity; live entertainment
  • Additional fundraising initiatives will take place at The Kilt & Caber, The Point & Feather, The Black Bull, The Kingshead & The Belfry 

Edmonton    June 17th, 10pm -close      Union Hall
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes; $1 from every Molson sale goes towards the charity

Fort McMurray    June 16th, 5-8 pm     MacDonald Island Park
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes; live entertainment

Lethbridge    June 17th, 5-8 pm     Mojo's & Pop's Pub
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes; $1 from every Molson sale and $2 from every appetizer sold will go to the charity

Red Deer   June 17th, 5-8 pm     Bo's Bar & Grill
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes;

Grand Prairie     June 17th, 5-8 pm     Better Than Fred's
  • $5 donation at the door (includes 1st beer) plus auctions for great prizes; live entertainment

The Slave Lake Community Rebuilding Fund is a newly-created fund focused on the long term rebuilding of social and community infrastructure for the area," says Tracey Vavrek, executive director of the Community Foundation of Greater Grande Prairie. "All funds dispersed from the Slave Fund will go towards community rebuilding, social programs, and many other community needs Slave Lake will face into the near future."

"We want to thank our retails partners throughout the province, the partners hosting our live events, and the hundreds of Albertans who will come out and help us with this project. Working together we will be able to have a positive impact for our Slave Lake neighbours," says Cooper.

About Molson Coors Canada:
Proud of its roots which date back to 1786, Molson Coors Canada this year celebrates 225 years of history. Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the US, UK and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer global brands such as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson employs 3000 Canadians, operates seven breweries, including the Creemore and Granville Island boutique breweries, and invests in communities from coast to coast through various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting products and events in a responsible manner.

Image with caption: "Details for Molson Coors' GIVE-R program, taking place this weekend (CNW Group/MOLSON COORS CANADA)". Image available at:


For further information:

please contact:
Forest Kenney

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