Mobilicity Launches New Facebook® Mobile Application for World's Most Popular Phones

New Facebook application brings a smartphone experience to Java feature phones; no data charges for the first three months

TORONTO AND PALO ALTO, CA, Jan. 26 /CNW/ - Mobilicity and Facebook today announced that Mobilicity is offering their customers another way to stay connected with a new Facebook mobile application for Java-powered feature phones. Mobilicity is also sponsoring the launch by enabling customers to download and use the application for three months without incurring any data charges.1

This new Facebook application provides a better experience for feature phones than other similar applications and mobile sites. It brings the popular features and user experience already deployed on Facebook mobile applications for smartphones to the world's most popular feature phones, and is optimized for speed and performance on Mobilicity's network. It includes several new and unique features that enable people to stay connected through Facebook including:

  • Viewing photos from your mobile phone
  • Synchronizing your local address book contacts with your Facebook friends
  • Facebook login to third party services within the application, such as news, sports, games, and weather

The new Facebook application is optimized to use as little data as possible while providing the great user experience mobile applications offer. The application uses less data than other similar applications or mobile sites, enabling it to be much cheaper for people to use when the trial period ends.

The new Facebook application is a collaboration between Facebook and Snaptu, whose platform brings leading web services to millions of people around the world on more than 2,500 different types of mobile devices via the Snaptu app.  The new Facebook application will be available for Mobilicity customers to download without incurring any data charges from www.mobilicity.ca or http://fb.me/a.

"We are thrilled that Mobilicity is launching the new Facebook application in Canada," said Sara Moore, Vice President of Marketing, Mobilicity. "We are committed to making wireless communications more affordable for Canadians and are proud to work with Facebook and enable all our customers to connect with their Facebook friends on Mobilicity's 3.5G network."

"We are always looking to work with innovative operators on ways to enable people to easily access Facebook wherever they are," said Henri Moissinac, Head of Mobile Business, Facebook. "Through our collaboration with Mobilicity, we're thrilled to offer yet another way for people to stay connected with their friends and family through Facebook and bring a high quality and high speed mobile application experience to feature phones in an affordable way."

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. In 2010, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

About Facebook

Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

Facebook® is a registered trademark of Facebook Inc.

About Snaptu

Snaptu changes the way the world uses the mobile web, bringing millions of people online via their mobile phone for the first time. It is focused on providing useful, intuitive mobile services to the 95% of mobile users who do not have advanced smart phones.  Best known for its breakthrough mobile app, also called Snaptu, the company has a unique mobile platform that delivers fast, fun and effective services that work on virtually every mobile phone.  Snaptu was established in 2007 and has millions of users all over the world. It is backed by Sequoia Capital and Carmel Ventures. For more information please visit www.snaptu.com

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1 Mobilicity is offering free access (no mobile Internet data charges) to download and use the application to its subscribers for at least three months from the time of the launch. The length of the offer is at the discretion of the mobile operator.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:

Sheryl Steinberg
Manager, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca

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