Mobilicity challenges Canadians to stop overpaying for wireless

Mobilicity Savings Challenge asks consumers how they would spend their savings for chance to win BlackBerry PlayBook and BlackBerry smartphone 

TORONTO, April 18 /CNW/ - Take a trip up the Eiffel Tower? Drive around in a shiny new set of wheels? Pay down your student loans or mortgage quicker? What would you do with the money you'll save with Mobilicity's unlimited talk, text and data plans?

That's the question the Mobilicity Savings Challenge is asking Canadians at for the chance to win a BlackBerry® PlayBook tablet  and one of 11 BlackBerry Bold 9780 smartphones, complete with unlimited talk, text and data service.

As Mobilicity prepares to launch its unlimited network in Calgary next week, the rising, new carrier is reinforcing its commitment to bringing down the cost of wireless for consumers, tired of being charged among the highest rates in the western world by Bell, Rogers and Telus.

"It's not uncommon to hear of consumers paying hundreds or even thousands of dollars every month for wireless, which is absolutely insane," said Mobilicity Vice President of Marketing Sara Moore. "We think Canadians deserve better. We also think they can find better ways to spend their money - that's what the Mobilicity Savings Challenge is all about."

Mobilicity provides 100 percent bill certainty for a quality wireless experience. It offers the latest handsets, including BlackBerry and Android smartphones, and a state-of-the-art 3.5G network - without the contracts, credit checks or outrageous monthly bills commonly associated with Canada's incumbent carriers.

Mobilicity's unlimited plans start at just $25/month with the option to add unlimited data for only $10 a month. The data offer enables customers to access the Internet to check email, surf the web and visit social networking sites for the equivalent of about 33 cents a day - with no risk of getting an expensive bill for using more data than is included in their plan.

The Mobilicity Savings Challenge runs through May 14, 2011. For complete contest details, visit

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at

SOURCE Mobilicity

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For more information, images or interviews, please contact:
Sheryl Steinberg
Director, Communications & PR


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