Minalliance launches a series of videos on the theme The mineral industry: a part of us!

MONTREAL, Sept. 14, 2011 /CNW Telbec/ - Along with the economic benefits it generates, the mineral industry is part of our daily environment and plays a key role in our regions and cities, and in our history. It is in this context that Minalliance is launching a series of online videos illustrating the reality of mining as experienced in the field by the men and women who have taken their industry and their community's development to heart.

"These testimonials are a highly effective way to raise awareness of the mineral industry," said Claudine Renauld, executive director of Minalliance. "The series focuses on the depth and diversity of Quebec expertise. The comments we have collected reflect the passion and determination of the people in the industry who strive to make it a source of pride for all Quebeckers."

In the videos, Minalliance presents an informative showcase of the mineral industry from every angle, involving professionals and workers from throughout the sector. The series also presents accounts by observers and partners who speak about their perceptions and expectations of the industry.  "Their remarks shed light on a sector that plays an important role in our lives for many reasons, some of which we are not aware of," Ms. Renauld added.

"The industry has changed considerably in recent decades when it comes to its environmental practices and community relations. We hope to share our vision of the industry's future and thereby pursue our role of educating and informing the general public," concluded Ms. Renauld.

The series will focus on the importance of the mining industry, on environmental issues, on site restoration, on social acceptance of projects and on the basics of operating a mine. The first three releases will showcase the restoration of the Solbec mine site in Stratford in the Eastern Townships region, a partnership between Goldcorp and the Crees of Northern Quebec for Project Éléonore, and a testimonial from the mayor of Rouyn-Noranda on the city's collaborative approach to working with mining companies. Weekly updates will be introduced until mid-December. They are available on the Minalliance website www.minalliance.ca.

About Minalliance
Minalliance is an organization that brings together the Quebec Mineral Exploration Association (AEMQ) and the Quebec Mining Association (AMQ), as well as companies involved in mining exploration, operation and services, equipment suppliers and financial institutions. Minalliance's mandate is to raise public awareness of the mineral industry and highlight its contribution to the growth of Quebec and its regions, integrating economic, social and environmental aspects.

SOURCE Minalliance

For further information:

Claudine Renauld
Executive director

Serge Vallières

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