Michelle Cowell Wins First Place at the STYLESENSE Stiletto Sprint

Winner of Canada's third annual high heel race walks away with the $10,000 grand prize

Media Note: Image available on Canadian News Wire

TORONTO, Sept. 22, 2011 /CNW/ - Women from across the GTA assembled early this morning at Vaughan Mills to compete in Canada's third annual STYLESENSE Stiletto Sprint. Michelle Cowell of Brampton Ontario won the 100 metre women's final with a time of 16.7 seconds to take home the $10,000 grand prize. "This is really a group win as I was encouraged and supported by my co-workers who convinced me to participate," explains Cowell, who was cheered on by her excited colleagues waving signs that read 'Go Michelle Go'. What will she do with her winnings? "Well, the reason we participated in the first place was to raise funds for a great cause, so my co-workers and I are holding a vote to decide which charity to donate the winnings to."

Tugba Karademir, 26, of Barrie placed second, finishing the 100 metre final with a time of 17 seconds, while Monique Rhooms of Brampton placed a very close third with a time of 17.44 seconds. As second and third place winners, Karademir and Rhooms earned $2,500 and $1,000 respectively.

Seon Holmes, 22, of Vaughan was the winner of the men's race with a time of 14.9 seconds. "I wanted to participate to support a great cause, but I really didn't expect to win - I just bought my heels yesterday and tried them on once before the race," says Holmes who got a second chance at the prize when the first men's finals was deemed a false start. With his winnings, Holmes plans to buy something special for his mom and girlfriend.

"What an incredible morning! We were thrilled to host this exciting event for the third year now," says Shannon Johnson, STYLESENSE Spokesperson. "Not only was the race a perfect opportunity for women to show what they can accomplish in a great pair of heels, but we were also able to support a wonderful cause in the process."

All registration proceeds were donated to Look Good Feel Better, Canada's only charity that addresses the appearance related affects of all cancers affecting women. "The Third Annual STYLENSENSE Stiletto Sprint has helped to build even greater awareness of Look Good Feel Better", says Mara Bonadie, Director of Marketing, Communications and Events for LGFB. "The thousands of dollars raised through event registration paired with the generous $20,000 corporate donation from STYLESENSE will go a long way to help support our programs".

STYLESENSE: Shoes and Accessories launched in the fall of 2008, offering an unparalleled selection of brand name and designer footwear and accessories at incredible values. There are currently three locations: Vaughan Mills, Oakville Place and Heartland Town Centre in Mississauga. For more information, visit www.stylesense.ca.

STYLESENSE: Shoes and Accessories is a division of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. The TJX Companies operate T.J. Maxx, Marshalls, HomeGoods, A.J. Wright and Bob's Stores in the U.S., as well as Winners and HomeSense in Canada and in Europe, T.K. Maxx and HomeSense.

About Look Good Feel Better
Look Good Feel Better is Canada's only national charity that addresses the appearance related affects of all cancers affecting women. It was created from the belief that if a woman with cancer can be helped to look good, chances are she'll feel better, her spirits will be lifted and she'll be empowered to face her illness with confidence. All registration fees benefit this great cause. Plus, STYLESENSE is proud to make an additional contribution to Look Good Feel Better to commemorate this exciting event.

Image with caption: "Michelle Cowell of Brampton, Ontario, defeats more than 100 women in heels to take home the $10,000 grand prize at the Third Annual StyleSense Stiletto Sprint this morning at Vaughan Mills in Vaughan, ON. Thursday, September 22, 2011 (CNW Group/StyleSense)". Image available at: http://photos.newswire.ca/images/download/20110922_C5854_PHOTO_EN_3702.jpg

SOURCE StyleSense

For further information:

For further media information contact:
Colleen Uncao 905.405.2455 Sarah Smithers 416.597.3181
colleen_uncao@winners.ca  sarah_smithers@winners.ca

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