Metroland Media Group acquires

Company also officially launches LeadDriver, an online auto listings network

TORONTO, Feb. 17 /CNW/ - Metroland Media Group announced today the acquisition of, a recognized provider of search engine optimized automotive listings delivering a targeted audience connecting buyers and sellers of vehicles in Canada.

In conjunction with the acquisition, Metroland Media Group also announced the official launch of LeadDriver, an online lead-generating network for automotive dealers. The LeadDriver network consists of more than 20 websites, including the flagship

"The acquisition of adds a powerful new automotive website to the Metroland Media network," says Cam Milne, Managing Director of LeadDriver. "It is a recognized leader in search engine optimization for automotive listings. In addition to benefiting from superior search results, this acquisition means our clients will now have access to enhanced reach, audience and fully-integrated lead-management tools designed to help them move their inventory quickly."

LeadDriver is an online auto listings network designed to create superior lead generation for auto dealers. By providing dealers with a single point of contact at one affordable monthly fee, LeadDriver allows dealers to list and market their entire inventory in multiple locations and track the leads by source.

Recognizing that the majority of used-car buyers spend a significant amount of time researching their purchase online, LeadDriver has created a platform that matches consumers with auto dealers who list with LeadDriver, ensuring superior lead generation.  In addition, specialists work closely with dealers to ensure accurate information about vehicles is posted correctly to help ensure there are no surprises when a customer sees the vehicle in person.

Understanding that the core marketing need for any automotive dealer is the ability to generate and manage qualified leads, LeadDriver has created a dashboard that allows dealers to track their leads through a centralized reporting system.  The system gives dealers the power to quickly manage their listing inventory, track the leads by source and evaluate results, thus allowing dealers more time to sell and to spend less time marketing their inventory.

"We have a lot of great initiatives in store for our clients in 2011," says Milne.  "Our number one priority is providing auto dealers with an easy, low maintenance way to market their inventory online and generate qualified and relevant leads."

About LeadDriver

LeadDriver is an online lead-generating network for automotive dealers. It consists of more than 20 websites, including and to offer auto dealers a single point of contact to list their entire inventory in multiple locations. LeadDriver is owned by Metroland Media Group.

About Metroland Media Group

With more than 100 trusted community and daily newspapers in print and online, as well as innovative websites including,,, and, Metroland Media Group is dedicated to delivering relevant and quality communication vehicles that reflect the local voice and connect its readers to their community.

SOURCE Metroland Media Group Ltd.

For further information:

Sarah Turnbull
BlueSky Communications
Phone: (416) 929-7740

Profil de l'entreprise

Metroland Media Group Ltd.

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