Company also officially launches LeadDriver, an online auto listings network
TORONTO, Feb. 17 /CNW/ - Metroland Media Group announced today the
acquisition of AutoCatch.com, a recognized provider of search engine optimized automotive listings
delivering a targeted audience connecting buyers and sellers of
vehicles in Canada.
In conjunction with the acquisition, Metroland Media Group also
announced the official launch of LeadDriver, an online lead-generating
network for automotive dealers. The LeadDriver network consists of more
than 20 websites, including the flagship Wheels.ca.
"The acquisition of AutoCatch.com adds a powerful new automotive website
to the Metroland Media network," says Cam Milne, Managing Director of
LeadDriver. "It is a recognized leader in search engine optimization
for automotive listings. In addition to benefiting from superior search
results, this acquisition means our clients will now have access to
enhanced reach, audience and fully-integrated lead-management tools
designed to help them move their inventory quickly."
LeadDriver is an online auto listings network designed to create
superior lead generation for auto dealers. By providing dealers with a
single point of contact at one affordable monthly fee, LeadDriver
allows dealers to list and market their entire inventory in multiple
locations and track the leads by source.
Recognizing that the majority of used-car buyers spend a significant
amount of time researching their purchase online, LeadDriver has
created a platform that matches consumers with auto dealers who list
with LeadDriver, ensuring superior lead generation. In addition,
specialists work closely with dealers to ensure accurate information
about vehicles is posted correctly to help ensure there are no
surprises when a customer sees the vehicle in person.
Understanding that the core marketing need for any automotive dealer is
the ability to generate and manage qualified leads, LeadDriver has
created a dashboard that allows dealers to track their leads through a
centralized reporting system. The system gives dealers the power to
quickly manage their listing inventory, track the leads by source and
evaluate results, thus allowing dealers more time to sell and to spend
less time marketing their inventory.
"We have a lot of great initiatives in store for our clients in 2011,"
says Milne. "Our number one priority is providing auto dealers with an
easy, low maintenance way to market their inventory online and generate
qualified and relevant leads."
LeadDriver is an online lead-generating network for automotive dealers. It consists of more than 20 websites, including Wheels.ca and Autocatch.com to offer auto dealers a single point of contact to list their entire
inventory in multiple locations. LeadDriver is owned by Metroland Media
About Metroland Media Group
With more than 100 trusted community and daily newspapers in print and
online, as well as innovative websites including wheels.ca, goldbook.ca, flyerland.ca, gottarent.com and localwork.ca., Metroland Media Group is dedicated to delivering relevant and quality
communication vehicles that reflect the local voice and connect its
readers to their community.
SOURCE Metroland Media Group Ltd.
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