TORONTO, Sept. 8, 2011 /CNW/ - Mercedes-Benz Start Up, a national
program launched by Mercedes-Benz Canada and IMG to discover and
nurture the nation's next generation of fashion designers, recently
announced the program's finalists subsequent to an extensive
After an overwhelming response to a national call for entries, the top
20 applicants advanced to the next stage and were invited to either
Montréal or Vancouver to be interviewed by a distinguished panel of
industry experts. Following these interviews, the judging panel
selected five semi-finalists per market to show their collections in a
group show to an audience of journalists, potential buyers, and fashion
enthusiasts. Four finalists (two from Montréal and two from Vancouver)
were then selected to take part in the national finale, which will be
held in Toronto on October 18, 2011 during LG Fashion Week Beauty by
L'Oréal Paris. From Montréal, MARTIN LIM and UNTTLD will be advancing to the finale, while the finalists representing the
Vancouver semi-finals are Cassie Dee and Triarchy.
Following the Vancouver semi-finals, the panel of judges felt the need
to reconvene to take a closer look at the highly impressive talent
across Canada. After careful consideration, it was decided that the
quality of work and enthusiasm displayed by the applicants warranted a
fifth "wild card" spot to be added to the four finalists already
scheduled to show their collection during LG Fashion Week Beauty by
l'Oreal Paris. Once the points were tallied after a spirited debate,
Montréal-based designer Travis Taddeo garnered the most marks and will also be invited to showcase his
collection during the Mercedes-Benz Start Up show on October 18th at 18:00.
Since launching in June, the Mercedes-Benz Start Up program has
generated extraordinary interest. Designers nation-wide applied for the
opportunity to have unprecedented access to mentoring from a panel of
industry professionals that will help them understand how to turn their
artistic vision into a runway collection and ultimately a successful
and sustainable business.
The recent addition of FASHION Magazine as the exclusive magazine
sponsor also provided further benefits for the program, as highly
respected editors from FASHION joined the semi-finals judging panel.
FASHION Magazine's participation will grant access to the magazine's
editor-in-chief Bernadette Morra. Bernadette will become a program
mentor and play an integral role in the selection process as a member
of the judging panel at the final group show at LG Fashion Week beauty
by L'Oréal Paris in October. Bernadette's keen eye for fashion and her
deep understanding of the industry will also prove invaluable as the
Mercedes-Benz Start Up recipient prepares for his or her first solo
show in the spring.
"One of the most rewarding aspects of my job is discovering new
designers and then seeing them blossom," remarked Morra. "I am very
grateful to have this opportunity to support young Canadian talent
through the Mercedes-Benz Start Up program."
Mercedes-Benz Start Up content, including videos, photo galleries,
interviews, and more will be available at www.FASHIONMagazine.com/mercedesbenzstartup Following the announcement of the Mercedes-Benz Start Up recipient in
October, the finalist will have the unique opportunity to be mentored
by a hand-selected group of industry insiders and will also be featured
editorially in an issue of FASHION Magazine.
About Mercedes-Benz Start Up
Mercedes-Benz Start Up is a new ongoing initiative that is intended to
provide a national platform to discover and support up-and-coming
Canadian designers. By connecting these gifted individuals with an
experienced panel of industry insiders, the program will mentor
impressive Canadian talent to help them hone a broad range of skills
and elevate their profile through unique and exclusive opportunities.
This unprecedented access to experts, combined with invaluable
real-world practical experience, will equip participants with a
comprehensive roadmap to success and the knowledge and confidence
required for a thriving career in fashion.
About FASHION Magazine
Bringing the world of fashion home to its style-conscious readers, FASHION Magazine looks at international trends, up-to-the-minute reports on what's in
Canadian stores now, and expert takes on the worlds of fashion, beauty
and style. With more than 1.8 million readers, FASHION is Canada's #1 fashion and beauty magazine. (Source: PMB)
For more information visit www.Mercedes-BenzStartUp.com
Follow us on Twitter and on the Mercedes-Benz Start Up Facebook page
SOURCE Mercedes-Benz Canada Inc.
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