Mercedes-Benz luxury leader in Canada

  • Best year ever Mercedes-Benz passenger cars and luxury light trucks with 28,065 units retailed (+ 15.6%)
  • Best year ever Mercedes-Benz and smart combined sales with 31,651 units delivered (+ 17.5%)
  • Extremely successful market introduction of Sprinter vans with 1,567 units sold
  • Best year ever Pre-Owned sales with 10,430 units delivered (+ 26.9%)

TORONTO, Jan. 4 /CNW/ - Mercedes-Benz Canada reported today that Mercedes-Benz passenger car and luxury light truck sales totaled 28,065 for the year. This represents an increase of 15.6% or 3,789 units and the Mercedes-Benz brand's best results ever in the company's 55-year history in Canada. Passenger car sales totaled 16,497 units in 2010, representing a gain of 12.5% or 1,830 vehicles. On the luxury light trucks side, a total of 11,568 units were delivered throughout the year, which represents a growth of 20.4% or 1,959 units.

Sales for the group can be broken down as follows: 28,065 Mercedes-Benz vehicles, 2,019 smart fortwos, and 1,567 Sprinter vans, for a grand total of 31,651 units retailed throughout 2010. This significant achievement represents by far the best ever year-end total for the company, and an increase of 17.5% or 4,708 units compared to 2009's already record-breaking results.

The Pre-Owned Mercedes-Benz division celebrated a significant milestone in 2010 by delivering a year-end total of 10,430 units. This represents the best year ever for Pre-Owned sales in Canada and an increase of 26.9% or 2,211 units compared to last year's results. 

A total of 2,682 Mercedes-Benz passenger cars and luxury light trucks were retailed in December. This represents the best December ever, and a gain of 47.4% or 863 units compared to December 2009. Mercedes-Benz passenger car sales totaled 1,525 vehicles in December, which is ahead 49.4% or 504 units. Luxury light trucks reported a total of 1,157 vehicles delivered for the month, which represents a gain of 45.0% or 359 units.

Mercedes-Benz consistently surpassed previous monthly and quarterly sales records throughout the year, with the company reporting 12 consecutive best ever months in 2010. Mercedes-Benz Canada also continued to dominate the high-luxury sedan segment with a total of over 3,400 E-Class and S-Class sedans retailed.

While each model range performed exceedingly well, there were some exceptional results that stood out including strong C-Class and M-Class model sales which totaled 8,090 and 3,871 units respectively for the year. The GLK-Class continued to be the industry's all-time single year sales leader in the luxury compact sport utility segment in 2010, shattering last year's previous milestone by 16.8% by delivering a total of 5,852 units for the year.

"It is tremendously satisfying that the long-term plan and overall strategy we established in Canada several years ago has allowed us to achieve our targets, consistently surpass numerous sales records over the years, build a solid business foundation for our dealers and now again report by far our best year ever. I am also extremely proud to mention that Mercedes-Benz Canada is one of the top ten global Mercedes-Benz markets," said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "The 14 corporate retail facilities we own and operate make Mercedes-Benz Canada in fact the largest new car dealer in the country. This unique combination of corporate stores and an extremely supportive private dealer network has proven very successful and constantly helps us understand how to best serve the needs of our customers. We remain steadfastly committed to investing in facilities, and will continue to develop and improve processes to provide an unparalleled ownership experience."

Breitschwerdt continued, "Our 2010 record-breaking results and strong profitability can be attributed to the hard work and dedication of each and every corporate and dealership employee, the strength of our network and our extremely compelling vehicle portfolio. This powerful combination is the reason why Mercedes-Benz is the luxury leader in Canada. I want to say a big 'Thank You' to all of our customers and employees."

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,250 people in 19 locations across Canada.  Through a nationwide network of 14 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 31,651 vehicles in 2010, the best year ever reported for Mercedes-Benz Canada Inc.

SOURCE Mercedes-Benz Canada Inc.

For further information:

JoAnne Caza       416-847-7550
Michael Minielly      416-847-7509

Further information from Mercedes-Benz is available on the internet at:


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