MONTREAL, Nov. 16, 2011 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB). After
receiving over 3,000 submissions in their recent online video contest,
Mega Bloks has announced the Grand Prize winner: "The Rookie" produced
by Tyler Gregory, a 22 year old student studying Entertainment
Art/Animation at California State University. Tyler's video won the
title based on its overall cinematography, originality and content.
The community-driven competition was launched this past summer to mark
the 10th anniversary of the hugely successful Halo videogame franchise,
and required contestants to submit toymations - stop motion animations
featuring toys from the Mega Bloks Halo Authentic Collectors Series.
"The creativity, talent and dedication that our fans demonstrated during
this contest was truly inspiring", says Andrew Sparkes, Vice President
of Boys & Collectors Brand Management at MEGA Brands. "The diverse
content that was produced using our toys, from action-packed battle
scenes to dance videos, was an amazing creative expression of the Halo
universe by construction toy fans."
Tyler Gregory said he initially heard about the contest at Halo Fest in
Seattle, WA, only one month before the submission deadline. "I decided
to enter anyways and just try my best," says Tyler, "it took me 1 week
to build all the sets, 2 weeks to film and take care of post production
effects, and almost a full day to do sound editing. I basically worked
on the video constantly whenever I was awake, and managed to finish the
film on the deadline day."
In order to win this competition, participants like Tyler needed to
generate as many votes as possible for their videos. They did so,
notably by using social media and word-of-mouth. Then, the top 10
videos were published on October 17th at which point MEGA's panel of expert judges took the lead in selecting
the winner and runners-up.
These judges included:
Pascal Blais, film producer and owner of the Academy Award winning Pascal Blais
Michael "Burnie" Burns, co-creator of the series Red vs. Blue: The Blood Gulch Chronicles;
Jessica Shea, Community Manager at 343 Industries and avid Halo gamer;
Fred Kennedy (a.k.a Fearless Fred), host of Fred At Night, on Teletoon At Night;
Andrew Sparkes, Vice President of Boys & Collectors Brand Management at MEGA Brands.
To honor his work, Tyler will be receiving incredible prizes including
the complete Fall 2011 Mega Bloks Halo Collection, video animation
software, hardware and much more.
"The Rookie" video will also be featured on Waypoint, Microsoft's
official "destination" for Halo news, at the end of November.
To see Tyler Gregory's winning entry, the 2nd and 3rd place winners and other participant submissions, please visit halotoymation.megabloks.com
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.
SOURCE MEGA BRANDS INC.
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